Alex & Jimmy – The AI Creative Strategist Blueprint 2025

The AI Creative Strategist Blueprint: 8-Week Program by Alex Cooper & Jimmy Slagle

What You’ll Master Inside the AI Creative Strategist Blueprint

✅ Week 1: AI Foundations & Overview

• Get everyone on the same page with core AI concepts for creative strategy
• Discover the essential tools every creative strategist should know (ChatGPT, Claude, Google AI Studio, Veo, Poppy, Gumloop)
• Understand what “cutting edge” actually looks like in AI-powered creative work
• Hands-on setup: Log in, explore interfaces, and play a Kahoot game to reinforce key concepts

Outcome: Everyone starts at the same advanced level—no one gets left behind.

✅ Week 2: Introduction to Prompting (Fundamentals)

• Learn the basic components of effective prompts (context, instruction, format, constraints)
• Practice “prompt cowboy” techniques for rapid iteration
• Reverse-engineer successful prompts to understand why they work
• Join the “Prompt Battle: AI vs Human” competition to test your skills

Outcome: You’ll write prompts that get exactly what you need—saving hours of back-and-forth.

✅ Week 3: Advanced Prompting Techniques

• Build your personal prompt library for repeatable results
• Master prompting for image generation (Veo, Midjourney, DALL-E)
• Use AI for deep research: competitive analysis, audience insights, trend spotting
• Apply advanced techniques in Google AI Studio for specialized outputs

Outcome: You’ll have a collection of proven prompts and the skills to create new ones for any creative task.

✅ Week 4: Context Libraries & Knowledge Databases

• Understand in-context learning and why it matters for brand-specific work
• Create structured knowledge databases from messy brand assets, customer reviews, and research
• Organize and maintain AI knowledge bases that grow with your team
• Compete in the “Knowledge Builder Challenge” to apply concepts in real time

Outcome: Your AI assistant will know your brand, your audience, and your goals—making every output more relevant and valuable.

✅ Week 5: AI Tools Mastery

• Deep dive into Poppy AI: build boards, collaborate, and streamline creative briefs
• Explore Icon.me for rapid ad creation and visual concepting
• Meet Parker: a Slack agent that pulls insights from Reddit, TikTok, reviews, and more
• Learn Reddit research prompts to uncover authentic audience conversations

Outcome: You’ll master the best AI tools for creative work—and walk away with your own Poppy board ready to use.

✅ Week 6: Introduction to AI Workflows

• Overview of Gumloop, Triple Whale, and Motion for workflow automation
• Learn workflow design principles: triggers, actions, conditions, and outputs
• Build your first simple Gumloop workflow together in-session
• Brainstorm workflow ideas you can implement immediately

Outcome: You’ll understand how to connect AI tools without coding—and have your first working workflow.

✅ Week 7: Building Advanced AI Workflows

• Master advanced workflow patterns for complex creative tasks
• Learn error handling, optimization, and scaling techniques
• Integrate AI workflows with existing business systems (Slack, Google Drive, project tools)
• Compete in the Gumloop Hackathon (2-hour session) with $500 prize for best workflow

Outcome: You’ll build sophisticated, multi-step AI workflows that automate repetitive creative work.

✅ Week 8: Implementation & Change Management

• Learn how to introduce AI solutions without disrupting existing workflows
• Develop strategies to overcome resistance and build team buy-in
• Calculate and communicate ROI to secure ongoing support
• Create a personalized implementation plan for your organization

Outcome: You’ll become the AI champion your team relies on—with a clear roadmap for sustainable adoption.

🔥 Bonus Sessions: Learn from Industry Experts

Real Skills, Real Impact

“Before this program, we were using AI randomly. Now we have systems. Our team ships campaigns 3x faster—and the work is better.”
— Creative Director, DTC Beauty Brand

“The workflow training alone was worth it. I built a Gumloop system that auto-generates ad variations from our product feed. It’s saved us 15 hours a week.”
— Agency Strategist

Who This Program Is For

• Creative strategists who want to lead AI adoption in their organization
• DTC brand teams looking for an unfair advantage in ad creation and testing
• Marketing leaders ready to implement AI systematically—not just experimentally
• Agency owners who want to transform their service model before competitors do
• Content creators who want to scale output without sacrificing quality

Who It’s Not For

• Those expecting an “easy button” (implementing AI systems requires focused effort)
• Teams unwilling to adapt workflows (if you prefer doing things the hard way, this isn’t for you)
• Anyone hoping AI will replace human creativity (it amplifies it—it doesn’t replace strategy, empathy, or insight)

Why This Blueprint Stands Out

• Hands-on from Day 1: Every session includes practical exercises you apply to your actual work
• No coding required: All workflows use visual, no-code builders anyone can learn
• Live + recorded: Join sessions live or catch up anytime with full recordings
• Community support: Dedicated Slack channel for questions, feedback, and collaboration
• Continuously updated: Monthly tool updates ensure your skills stay current as AI evolves

“The teams who master AI-powered creative strategy now will have an unfair advantage for years to come.”
— Alex Cooper & Jimmy Slagle

What’s Included

• 8 weekly live training sessions (recorded for lifetime access)
• 21+ practical exercises with real-world applications
• Access to all bonus expert sessions
• Dedicated Slack community for ongoing support
• Monthly tool and technique updates
• Prompt libraries, workflow templates, and implementation guides
• Certificate of completion

Ready to Become an AI-First Creative Leader?