Stefan Georgi – RMBC II

Categories: Marketing & Sales
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About Course

Here’s What You Get:

 

This isn’t another VSL course. This is the complete D2C marketing system for 2025. Check out what’s included in the core modules of RMBC II.

 

Part 1. Foundations and the State of D2C Marketing in 2025

  • • What is Copywriting?

  • • The Two Crucial Customer Journeys You Need to Understand

  • • What Sales Funnels Look Like in 2025

  • • The True Purpose of Direct Response Marketing

  • • Context is King: Why All Advertising Starts With Product/Market Awareness and Platform-Specific Strategies

  • • The RMBC II Approach: Simplifying Complexity & Leveraging AI

 

Part 2. Deep Research

  • • Product/Market Awareness – What it Is, Why it Matters, the Deep Research Process for identifying the Product/Market Awareness Level of Your Core Customer (And How to Speak To Them)

  • • Competitor Research – Deep Research Process for Doing Competitor Analysis to get Claims For Your Own Product and Differentiate Yourself From Competitors

  • • Psychographic Research – Understanding the Deep Psychological Drivers of Your Prospect

  • • Unified Research Document – Putting the Above Together Into One Document that Can be Fed to LLMs When Writing Copy

  • • Ingredient Research (When Relevant) – Using Perplexity (Or Other LLMs) To Get Studies, Claims, and Citations for Any Supplement Formulation in Under 5 Minutes

 

Part 3. Unique Mechanisms

  • • Overview

  • • UM Ideation With LLMs

  • • UM Evaluation Process Using LLMs

  • • UM Expansion with Claude

  • • Claude Project Setup for Unique Mechanisms

 

Part 4. VSL Copy Part I: Understanding Structures, Elements, Etc.

  • • Sales Copy Structure Core Training With Multiple Long and Medium Form Examples

  • • Financial Long Form Example

  • • Medium Form VSL Breakdowns

  • • Short Form VSL Breakdowns

  • • Hooks Training

  • • ADHD Hook Video Ads

  • • In-Feed vs. On Page VSLs

 

Part 5. Brief 2.0

  • • The old brief vs the New Brief

  • • The Brief 2.0 Generator (Claude Project)

  • • Brief Generation Examples

 

Part 6. VSL Copy Part II

  • • Setting Up Claude Project Recipes for Long, Medium, 3-7 Minute, and Short VSLs

  • • VSL Creation Walkthroughs and Examples: Long, Medium, 3-7 Minutes, and Short

 

Part 7. RMBC II Mid-Course Recap

  • • Summarizing everything we’ve covered so far, including an explicit breakdown of the processes you just learned and how they fit together

 

Part 8. Advertorials

  • • Overview of Advertorials Including Purposes, Common Elements, Why they Vary in Length, and How They Fit Into the Broader Marketing Funnel Context

  • • Specific Journey Walkthroughs: Meta and Native

  • • Claude Projects Setup for Generating Endless Advertorials of All Lengths and for All Platforms

 

Part 9. PDPs (Landing Pages)

  • • PDP Overview: Different types, different lengths, and different purposes. Understanding why some are essentially long sales letters, and some are very short and basic. Fitting them into the overall A→B marketing funnel journey

  • • Numerous Breakdowns and Examples – deconstructing their purpose, important elements, etc.

  • • Using AI to Create Outlines from Winning PDP Structures and then Instantly Generate New Ones

 

Part 10. Checkouts

  • • Walkthrough of Multiple Checkout Examples

  • • Identifying common conversion elements and opportunities for improvement

  • • Understanding why some are very basic and some are longer

 

Part 11. Ads

  • • In-Depth Walkthroughs of Various Ad Styles and Structures on Meta (SPG), Native (Dynh at Adxp), Google (David OConnell), TikTok (Maxwell Finn), and YouTube (Tom Clayson at Tried and True)

  • • AI Processes for Generating Winning Ad Copy Fast

 

Part 12. The 15 Factors that Determine Your Funnel Structure

  • • Gives you a specific set of criteria for evaluating any product or offer you’ll be selling, and then determining the optimal funnel structure to create

  • • This is insanely powerful and nobody has ever done a training like this to my knowledge

 

Part 13. Upsells

  • • Psychology, Strategy, Funnel Economics, and Purposes of Upsells and Cross-Sells

  • • Multiple Upsell Walkthroughs including a Cleaning Product, Protein Bars, Supplements, Biz Opp, and Info Products

  • • Claude Project Setup and Examples for Generating Endless Upsells for Any Offer

 

Part 14. Email Marketing Journeys

  • • Abandon Carts – Purposes, Economics, and Why people Don’t Buy. Example Flows for Supplements and Book a Call Funnels

  • • Welcome Series – Purpose, Walkthroughs for eCom Supplement, High Ticket (Consumption), and Digital Course with Push to Book a Coaching Call

  • • Promotional Sequences – Holiday Promos and Flash Sales with Examples for Supplements, Digital Product (BizOpp Saas). Includes 3 Day Sale, 5 Day Sale (Thanksgiving and Black Friday) and 24 Hour Flash Sale Examples for Both

  • • Reorder Sequences and Winbacks. Reorder sequences for supplement buyers, Winback Sequences for Supplement Buyers and SaaS Subscription Cancelers

  • • Claude Project Setup and Walkthroughs for Generating Endless Email Sequences of Any Type and for Any Product or Service

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What Will You Learn?

  • How to create effective Abandon Cart sequences, understanding the psychology and economics behind why people don’t buy, with examples for supplements and "book a call" funnels.
  • How to design high-converting Welcome Series flows for eCommerce supplements, high-ticket offers, and digital courses, with strategies to push leads toward booking a coaching call.
  • How to build Promotional Sequences for holiday promos and flash sales, including 3-day sales, 5-day sales (Thanksgiving & Black Friday), and 24-hour flash sales, with examples for supplements and digital products (BizOpp SaaS).
  • How to implement Reorder Sequences for supplement buyers and Winback Sequences for supplement customers and SaaS subscription cancelers.
  • How to set up and use Claude AI to generate endless email sequences for any product or service.

Course Content

Topic 1: 01-INTRO AND OVERVIEW
Module containing 2 video lessons

  • Lesson 1: Welcome To Rmbc Ii And In Depth Course Overview
    36:41
  • Lesson 2: Foundational Knowledge And The State Of Dtc Marketing In 2025
    34:33

Topic 2: 02-DEEP RESEARCH
Module containing 9 video lessons

Topic 3: 03-UNIQUE MECHANISMS
Module containing 6 video lessons

Topic 4: 04-VSLS SECTION I-Structure Theory and Examples
Module containing 21 video lessons

Topic 5: 05-BRIEF 20
Module containing 6 video lessons

Topic 6: 06-61 VSL SECTION II- Claude VSL Projects Setup
Module containing 1 video lessons

Topic 7: 07-62 VSL SECTION II- VSL Creation Examples
Module containing 17 video lessons

Topic 8: 08-RMBC II MID-COURSE RECAP
Module containing 2 video lessons

Topic 9: 09-ADVERTORIALS
Module containing 4 video lessons

Topic 10: 10-PDPS
Module containing 2 video lessons

Topic 11: 11-CHECKOUTS
Module containing 2 video lessons

Topic 12: 12-ADS
Module containing 26 video lessons

Topic 13: 13-THE 15 FACTORS THAT DETERMINE YOUR FUNNEL STRUCTURE
Module containing 1 video lessons

Topic 14: 14-UPSELLS
Module containing 9 video lessons

Topic 15: 15-EMAIL MARKETING
Module containing 6 video lessons

Topic 16: 16-BONUSES
Module containing 6 video lessons

Course Resources

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