Augment The Augment Mba Update 1
About Course
Here’s What You Get:
- 720+ Classes
- 40 hours of Content
- Office Hours
- LinkedIn Certificate
- Downloadable PDFs
- Interactive Case Studies
- Lifetime Access
- Community Platform & Events
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11 modules
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20 lessons
This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.
This module covers:
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The Problem-Oriented Mindset
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Steve Blank’s Value Proposition Formula
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Assessing Market Opportunities
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Market Sizing: Waze’s Qualification Matrix
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Picking the right Business Model
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The Customer-Centric Approach
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The Customer Discovery Journey: Lessons from Airbnb and Netflix
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Waze’s Customer Segmentation Framework
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The Product Adoption Curve
02. Entrepreneurship
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8 modules
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20 lessons
Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.
This module covers:
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The Entrepreneurial Mindset
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The Three Ingredients of a Business Idea
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Building an Minimum Viable Product
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Blue Ocean vs. Red Ocean Markets
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Learning from Failure
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Go-To Market Strategies
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Picking the right Co-Founders
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Competing with Giants: How Wikipedia beat Google
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The Art of Pivoting
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Bootstrapping vs. Raising Funds
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Fighting Resistance: Lessons from Shazam.
03. AI for Business
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8 modules
- 98 lessons
Master the mindset that separates casual AI users from power users. In this module, you’ll learn the four key principles that transform AI into a consistent force multiplier for everything you do—all with the man who introduced ChatGPT to the world.
This module covers:
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Mastering AI integration at Work
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Avoid Errors at Work With AI With a Human in the Loop
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The History of AI and What’s Next
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Breaking Through Creative Bottlenecks
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Using AI to Eliminate Friction and Drive Innovation
04. Leadership
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13 modules
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15 lessons
Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.
This module covers:
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Setting stretch goals: the OKR Framework
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The Sandboxing Framework
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Aligning Missions, Goals and Results
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Task Prioritization Techniques
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Running Effective Meetings: Amazon’s Two Pizzas Rule
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Understand and Combating the HIPPO Effect
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Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt
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Becoming a Heat Shield
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Overcoming the Imposter Syndrome
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The Anti-Complex Framework
05. Sales & Negotiation
Course Content
Topic 1: 01-Student Orientation
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Lesson 1: This Is The Augment Mba
00:56
Topic 2: 01-Introduction
Topic 3: 02-Unit 1 Fall in Love with the Problem
Topic 4: 02-Unit 1 The Ingredients of a Good Business Idea
Topic 5: 02-Unit 1 The AI Opportunity
Topic 6: 02-Unit 1 OKR Framework I
Topic 7: 02-Unit 1 Understand Why People Buy
Topic 8: 02-Unit 1 Customer Feedback
Topic 9: 02-Unit 1 Motivating People
Topic 10: 02-Unit 1 The Importance of Accounting
Topic 11: 02-Unit 1 Introduction to Branding and Marketing
Topic 12: 02-Live Sessions
Topic 13: 02-Unit 1 Introduction to Prompt Engineering
Topic 14: 03-Unit 2 Market Opportunities
Topic 15: 03-Unit 2 No Secrecy
Topic 16: 03-Unit 2 – A Short History of Artificial Intelligence
Topic 17: 03-Unit 2 OKR Framework II
Topic 18: 03-Unit 2 Become a Trusted Advisor
Topic 19: 03-Unit 2 Crisis Management
Topic 20: 03-Unit 2 Hard Decisions
Topic 21: 03-Unit 2 Financial vs Managerial Accounting
Topic 22: 03-Unit 2 The Fundamentals of Branding
Topic 23: 03-Unit 2 Prompt Engineering Fundamentals
Topic 24: 04-Unit 3 Business Models
Topic 25: 04-Unit 3 Start With a Niche
Topic 26: 04-Unit 3 – Introduction to Generative AI
Topic 27: 04-Unit 3 OKR Framework III
Topic 28: 04-Unit 3 Building Trust
Topic 29: 04-Unit 3 Business Partnerships
Topic 30: 04-Unit 3 Massive Transformative Purpose
Topic 31: 04-Unit 3 The Five Account Types
Topic 32: 04-Unit 3 What Is Personal Branding
Topic 33: 04-Unit 3 The Anatomy of a Good Prompt
Topic 34: 05-Unit 4 Customer Discovery
Topic 35: 05-Unit 4 Blue Ocean Opportunities
Topic 36: 05-Unit 4 – How AI Thinks
Topic 37: 05-Unit 4 OKR Framework IV
Topic 38: 05-Unit 4 Ask Before You Tell
Topic 39: 05-Unit 4 International Expansion
Topic 40: 05-Unit 4 Alignment Through Transparency
Topic 41: 05-Unit 4 The Accounting Equation
Topic 42: 05-Unit 4 Build Your Personal Brand in 4 Steps
Topic 43: 05-Unit 4 Follow-Up Prompts
Topic 44: 06-Unit 5 Customer Segmentation
Topic 45: 06-Unit 5 The Minimum Viable Product
Topic 46: 06-Unit 5 – Using AI Effectively
Topic 47: 06-Unit 5 Time Management Prioritization
Topic 48: 06-Unit 5 Adopt a Positive Attitude
Topic 49: 06-Unit 5 Organic vs Inorganic Growth
Topic 50: 06-Unit 5 Hiring the Halo Effect
Topic 51: 06-Unit 5 Financial Statements
Topic 52: 06-Unit 5 Why Post on LinkedIn
Topic 53: 06-Unit 5 Zero-Shot vs Few-Shot Prompting
Topic 54: 07-Unit 6 Product-Market Fit
Topic 55: 07-Unit 6 Co-Founder Relationships
Topic 56: 07-Unit 6 – Principles of Working with AI
Topic 57: 07-Unit 6 Running Effective Meetings
Topic 58: 07-Unit 6 Improve Your Belief System
Topic 59: 07-Unit 6 Community Building
Topic 60: 07-Unit 6 Onboarding
Topic 61: 07-Unit 6 Income Statements I
Topic 62: 07-Unit 6 Mastering the LinkedIn Algorithm
Topic 63: 07-Unit 6 Chain-Of-Thought Prompting
Topic 64: 08-Unit 7 Equity Splitting
Topic 65: 08-Unit 7 – Leadership in the AI Era
Topic 66: 08-Unit 7 Sandboxing
Topic 67: 08-Unit 7 Fight Hesitation
Topic 68: 08-Unit 7 Company Values
Topic 69: 08-Unit 7 Diversity
Topic 70: 08-Unit 7 Income Statements II
Topic 71: 08-Unit 7 Writing Great LinkedIn Posts
Topic 72: 08-Unit 7 Meta Prompting
Topic 73: 09-Unit 8 Founder to Manager
Topic 74: 09-Unit 8 – Entrepreneurship in the AI Era
Topic 75: 09-Unit 8 The HIPPO Effect
Topic 76: 09-Unit 8 Deliver Value First
Topic 77: 09-Unit 8 Lessons From the World of NGOs
Topic 78: 09-Unit 8 Inclusion
Topic 79: 09-Unit 8 Balance Sheets I
Topic 80: 09-Unit 8 LinkedIn Pro Tips
Topic 81: 09-Unit 8 Multimodality
Topic 82: 10-Unit 9 Domain Expertise
Topic 83: 10-Unit 9 – Whats Next in AI
Topic 84: 10-Unit 9 Creating Time for Thinking
Topic 85: 10-Unit 9 Be Assertive Patient
Topic 86: 10-Unit 9 Friction
Topic 87: 10-Unit 9 Mentorship
Topic 88: 10-Unit 9 Balance Sheets II
Topic 89: 10-Conclusion
Topic 90: 10-Unit 9 Prompt Engineering for Email Writing
Topic 91: 11-Unit 10 Competing with Giants
Topic 92: 11-Unit 10 – Whats Next for You
Topic 93: 11-Unit 10 Calm in the Storm
Topic 94: 11-Unit 10 Build a Personal Brand
Topic 95: 11-Unit 10 Brand Equity Brand Premium
Topic 96: 11-Unit 10 Sponsorship
Topic 97: 11-Unit 10 Balance Sheet III
Topic 98: 11-Unit 10 Prompt Engineering for Brainstorming
Topic 99: 12-Unit 11 The First Mover Advantage
Topic 100: 12-Unit 11 Imposter Syndrome
Topic 101: 12-Unit 11 Use the Voice of Customers
Topic 102: 12-Unit 11 The Brand Point of View POV
Topic 103: 12-Unit 11 Standing Out as an Employee
Topic 104: 12-Unit 11 Statements of Cash Flows I
Topic 105: 12-The Augment MBA Certificate
Topic 106: 12-Unit 11 Prompt Engineering for Summarization and Analytics
Topic 107: 13-Unit 12 Pivots
Topic 108: 13-Unit 12 Following the Dreamers
Topic 109: 13-Unit 12 Be Perceived as Different
Topic 110: 13-Unit 12 Selling Experiences
Topic 111: 13-Unit 12 Professional Success
Topic 112: 13-Unit 12 Statements of Cash Flows II
Topic 113: 13-Unit 12 Prompt Engineering Pro Tips
Topic 114: 14-Unit 13 Fundraising
Topic 115: 14-Unit 13 The Anti-Complex Framework
Topic 116: 14-Unit 13 Master the Pitch
Topic 117: 14-Unit 13 Mental Health
Topic 118: 14-Unit 13 Statements of Cash Flows III
Topic 119: 14-Unit 13 Beyond The Prompt
Topic 120: 15-Unit 14 Startup Ecosystems
Topic 121: 15-Unit 14 The Complexity Fallacy
Topic 122: 15-Unit 14 Attract Willing Buyers
Topic 123: 15-Unit 14 Building Teams
Topic 124: 15-Unit 14 Financial Ratios I
Topic 125: 16-Unit 15 Selling a Company
Topic 126: 16-Unit 15 The Incremental Paradox
Topic 127: 16-Unit 15 Earn the Sale
Topic 128: 16-Unit 15 Financial Ratios II
Topic 129: 17-Unit 16 Initial Public Offerings
Topic 130: 17-Unit 16 Embracing Simplicity
Topic 131: 17-Conclusion
Topic 132: 18-Unit 17 Fighting Resistance
Topic 133: 18-Unit 17 The Advantage of Focus
Topic 134: 19-Unit 18 On Failure
Topic 135: 19-Unit 18 Anti Complex Leadership
Topic 136: 20-Unit 19 Success Takes Time
Topic 137: 21-Bonus 1 Intrapreneurship
Topic 138: 22-Bonus 2 Tips for CTOs
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