Rob Lennon – The $1M Offer Engine – Courses24h.com

Categories: Marketing & Sales
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About Course

Rob Lennon – The $1M Offer Engine

Here’s What You Get:

Pre-Course Materials

  • $1M Offer Engine Roadmap
  • Quickstart Offer Design Kit (Workbook + AI Bot/Agent Access)

VALUE: $199

Module 1: Desire Design

  • Desires, Motivators, Identity, and the Perception of Value
  • TOOL: AvatarMaker AI
  • The 5 Levels of Market Sophistication (+Evolution Indicators)
  • Temperature and Awareness Mapping
  • TOOL: MarketMapper AI
  • TOOL: OfferCoach AI
  • Finding Your Sweet Spot

VALUE: $950

Workshop 1: Thurs Feb 20 @ 1-2:30 pm EST

What you’ll accomplish

  • Run your market analysis
  • Map the current market state
  • Identify key desires and motivators
  • Plan your approach

VALUE: $450

Module 2: Vehicles & Value Stacks

  • The 6 Elements of the Perfect Offer
  • The 7 Core Vehicle Types
  • Defining Your Container to Protect Your Time and Energy
  • The Milestone Method of Customer Transformations
  • TOOL: VehicleMaker AI
  • The Art of the Value Stack
  • TOOL: ValueStacker AI
  • Price Anchoring and the 3 Pricing Levers

VALUE: $550

Workshop 2: Tues Feb 25 @ 1-2:30 pm EST

What you’ll accomplish

  • Choose your ideal vehicle
  • Design your value stack
  • Set and anchor your price
  • Get peer reviews on your offer

VALUE: $450

Module 3: $1M Positioning

  • The Value Perception Pyramid
  • The Message Match Spectrum
  • The 4 Key Messaging Components
  • Creating Your “Only You Can Say This” Advantage
  • The PAS Framework, Evolved
  • Explaining Your Offer: Hook Engineering, Story Frameworks, Solution Structure, and Calls to Action
  • TOOL: ExpertCopywriter AI
  • BONUS SWIPE FILE: Landing Page and VSL Formulas

VALUE: $750

Workshop 3: Thurs Feb 27 @ 1-2:30 pm EST

What you’ll accomplish

  • Draft key messaging elements
  • Get clear on your story and transformation
  • Write your landing page and VSL (with the help of AI)
  • Test your messaging with the group

VALUE: $450

Workshop 4: Tues Mar 4 @ 1-2:30 pm EST

→ Applying the $1M Offer Engine: Hot Seats and Q&A

What you’ll accomplish

  • Practice talking about your offer in a supportive environment
  • Learn from other participants’ offers and case studies
  • Refine and finalize your positioning

VALUE: $450

Each of these modules + live sessions is individually worth the price of the full program, but you get all FOUR, plus the peer feedback, the AI tools, and the bonuses.

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What Will You Learn?

  • How to craft an irresistible, high-value offer using advanced frameworks and AI tools
  • How to map your market’s desires, motivators, and sophistication levels for stronger positioning
  • How to select the perfect vehicle and design a compelling value stack with anchored pricing
  • How to write expert-level messaging, landing pages, and VSLs using proven frameworks and AI agents
  • How to test and refine your offer live with peer reviews, workshops, and guided support
  • Access to tools like AvatarMaker, OfferCoach, ValueStacker, ExpertCopywriter AI & more

Course Content

01-The 1M Offer Engine
this is a subfolder of 01-The 1M Offer Engine

01-0 Welcome Pre-Course Materials

02-0 Introduction

03-1 Market Research Desire Design

04-2 Vehicles Value Stacks

05-3 1M Positioning

06-Wrapping Up

02-My Free AI Tools
this is the subfolder of 02-My Free AI Tools

Download Course Resources

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