THE AI CREATIVE STRATEGIST BLUEPRINT: 8-WEEK PROGRAM
[ by Alex Cooper and Jimmy Slagle ] [ Adcrate and Human² ]
If you’re reading this, you’re likely somewhat interested in the crossover between AI and creative strategy.
And I am too. In fact, it’s what I spend all day, every day obsessing about.
Because the truth is, every organization needs to understand how to use AI effectively within their creative process.
Whether it’s conducting research in DeepResearch, building workflows in Gumloop or n8n or generating ads with ChatGPT image generation or Veo, knowing how to get the most out of these tools is quickly becoming one of the most sought after skills in the industry.
Jimmy and I have been in the trenches building AI systems for the last 12 months, working with everyone from scrappy startups to billion-dollar enterprises.
In fact, I’m writing this from the Virgin offices in Miami where we’ve just wrapped up a training for their team haha.
Point is, we have truly seen it all.
What we’ve discovered is that there’s a huge knowledge gap surrounding how to use AI to make top tier performance creative.
And the ability to do this is the difference between occasionally useful AI outputs and transformative business results.
Initially, we were just focused on training our internal team on how to become AI-first creatives.
But then we started getting questions.
“How are you doing this?” “What’s your secret?” “Can you train our team?”
So rather than continuing to charge thousands per hour for enterprise training, we’ve decided to open up our complete training system to a group of forward-thinking marketers and strategists who want to stay ahead of the curve.
This isn’t another static course or generic info product. This is a live, 8-week training experience starting June 19th.
If you’re reading this after June 19th, don’t worry. You can still join. We recorded each session so you can get caught up to speed.
Each Thursday at 12PM EST, Jimmy and I will personally guide you through our entire system, step-by-step.
You’ll be building real workflows, receiving guidance from us, and learning alongside a group of like-minded marketers.
To be completely transparent: whether or not you join us, we’ll still be running this training internally.
But we’ve seen firsthand how transformative these systems can be, and we believe more teams should have access to them.
If you want to shortcut months of painful trial and error and become an AI-first creative team driving real business results, I’d highly encourage you to join us.
The teams who master AI-powered creative strategy now will have an unfair advantage for years to come.
We’re building this future either way. The question is whether you want to build it with us.
THE BRUTAL REALITY OF AI IN MARKETING
Working with brands across every industry revealed four consistent problems:
1. Most teams lack proper AI training (just fumbling around with basic ChatGPT)
2. Marketing leaders remain unaware of specialized AI tools that already exist
3. Nobody knows how to connect these tools into powerful workflows
4. The few AI-savvy team members work in silos, creating fragmented systems
You could try hiring for this gap – some imaginary unicorn who understands both creative strategy AND AI systems engineering. Good luck with that search.
The real solution? Take existing creative talent and give them practical AI skills. Much easier than teaching engineers how to craft compelling marketing.
That’s exactly what this program delivers.
WORRIED YOU DON’T KNOW ENOUGH ABOUT AI?
We get it. AI feels overwhelming when you’re starting from scratch. That’s exactly why we dedicate an entire session to getting you up to speed, regardless of your starting point.
• Week 1 is your foundation — We bring everyone to the same level
• Dedicated Slack channel for questions throughout the program
• Live support during sessions to ensure nobody gets left behind
• Practical exercises that build confidence step by step
We promise: Even if you feel miles behind, this course will work for you. The only requirement? Willingness to learn.
Most of our most successful graduates started exactly where you are now.
WHY ALEX & JIMMY ARE THE RIGHT INSTRUCTORS
This isn’t theoretical knowledge from consultants who’ve never shipped real campaigns. We’re actively building and implementing these systems with top brands every day.
Alex Cooper – Creative Strategy Master
His agency AdCrate literally creates thousands of ads for top DTC brands. When it comes to creative strategy that converts, Alex has seen it all and knows what works at scale.
Jimmy – AI Systems Expert
Deep AI knowledge and practical implementation experience. I’ve built the systems that actually work in production environments.
Together, we work with brands like Liquid IV, Unilever, and Virgin Voyages to create custom AI workflows and train their teams. We have an extremely rare combination of cutting-edge AI knowledge + proven creative strategy expertise.
You’re learning from people who are building the future, not just talking about it.
WHAT YOU’LL MASTER IN 8 WEEKS
People overcomplicate AI. We’ve distilled it down to what actually drives results:
• 8 weeks of hands-on training (about 5 hours/week)
• No coding required (seriously, zero technical background needed)
• 21+ practical exercises (not theoretical BS—actual workflow implementation)
• Monthly tool updates (as the landscape evolves, so does your toolkit)
By the end, you’ll automate the tedious parts of creative work and focus on what humans do best—strategy and emotional connection.
THE CORE COMPETENCIES (SIMPLIFIED)
1. Prompt Engineering Mastery
Write prompts that get exactly what you need the first time, saving hours of back-and-forth
2. Essential Tool Proficiency
Get professional-level results from ChatGPT, Claude, Google AI Studio, and image generation tools
3. Specialized Tool Knowledge
Discover and use the best-of-breed AI tools for specific creative tasks
4. Workflow Construction
Connect different AI tools without coding to automate repetitive tasks
5. Multi-Tool Campaigns
Build comprehensive campaigns using multiple AI tools working together
6. Team Integration
Implement AI systems that your entire team can use effectively
7. Future-Proofing
Understand where this technology heads next and how to stay ahead
Most marketing teams struggle with just the basics. You’ll build sophisticated systems that run while you sleep.
8-WEEK DETAILED ROADMAP
Week 1: AI Foundations & Overview
Why this is important: Establishing a solid foundation in AI concepts is crucial before diving into practical applications. Understanding the landscape helps participants make informed decisions about which tools and techniques to use.
What they will learn:
• Getting everyone up to speed on how to use AI in general
• What tools they need to be aware of as creative strategists
• What the cutting edge looks like in creative strategy
• An intro to the next 7 weeks and what they will be able to accomplish once they complete this program
Learning Activity/Game:
• Getting everyone logged in to ChatGPT, Claude, Gumloop, Google AI Studio, Veo 3, and Poppy
• Kahoot game going over basic AI knowledge covered at the beginning
Outcome:
Everyone will be caught up to the most advanced AI knowledge, regardless of where they started! This gets everyone on an equal playing field before the deep learning sessions begin.
Week 2: Introduction to Prompting (Fundamentals)
Why this is important: Effective prompting is the gateway to getting valuable outputs from AI. Poor prompting leads to poor results, while skilled prompting can unlock incredible productivity gains.
What they will learn:
• Basic components of effective prompts
• Intro to prompt cowboy
• Best prompting hacks
• How to reverse engineer successful prompts
Learning Activity/Game:
• “Say what you see” exercise
• Custom GPT exercise that goes through a prompt, and users have to explain how to make it better
• Writing specific types of prompts covered in the exercise
• “Prompt Battle: AI vs Human” competition
Outcome:
You’ll know how to write prompts that actually work and get the AI to give you exactly what you’re looking for every time!
Week 3: Advanced Prompting Techniques
Why this is important: Moving beyond basic prompting to sophisticated techniques that can handle complex business scenarios and specialized use cases.
What they will learn:
• How to build a prompt library
• Prompting for image generation
• Prompting for deep research
• Prompting for Google AI Studio
Learning Activity/Game:
• Build your own prompt cowboy
• Gandalf challenge
Outcome:
You’ll have your own personal collection of proven prompts and know how to create prompts for images, research, and advanced AI tools!
Week 4: Context Libraries & Knowledge Databases
Why this is important: AI is only as good as the information you provide it. Learning to create and maintain knowledge databases transforms AI from a general assistant to a specialized expert in your domain.
What they will learn:
• What is in-context learning and why it matters
• How to create structured knowledge databases
• Techniques for turning messy information into useful context libraries
• Best practices for organizing and maintaining AI knowledge bases
Learning Activity/Game:
• “Knowledge Builder Challenge” – Teams compete to create the most useful context library for a specific business scenario
• Hands-on workshop building personal knowledge databases
Outcome:
You’ll have your own smart AI assistant that knows everything about your specific work and industry, making every conversation way more helpful!
Week 5: AI Tools Mastery
Why this is important: Knowing which tools to use and how to use them effectively can dramatically increase productivity. Each tool has unique strengths and optimal use cases.
What they will learn:
• Deep dive into Poppy AI – creating a board together, showcasing boards we have built
• Overview of Icon.me – demo and where the AI ad creation space is going
• Introduce Parker – a Slack agent that has access to any research (customer reviews, Reddit, organic TikTok, etc.)
• Reddit answers – use AI to see what people are talking about on Reddit in your industry and the best prompts for that
Learning Activity/Game:
• Poppy competition – whoever creates the best Poppy Board by next week gets $500!
Outcome:
You’ll be a master of the coolest AI tools for creative work and research, plus you’ll have your own amazing Poppy board to show off!
Week 6: Introduction to AI Workflows
Why this is important: Individual AI tools are powerful, but connecting them into workflows creates exponential value. Understanding workflow design is key to scaling AI impact across an organization.
What they will learn:
• Gumloop overview and use cases
• Triple Whale overview and applications
• Motion workflows and how you can submit Motion agent ideas to us!
• Workflow design principles and best practices
Learning Activity/Game:
• Building a simple Gumloop workflow together
Outcome:
You will now know all the different AI workflow builders, how to begin building AI workflows, how to think of good workflows to build, and even have your first workflow built!!
Week 7: Building Advanced AI Workflows
Why this is important: This is where theory meets practice. Building sophisticated workflows that solve real business problems demonstrates mastery and creates immediate value.
What they will learn:
• Advanced workflow design patterns
• Error handling and optimization techniques
• Integration strategies for existing business systems
• Workflow maintenance and scaling considerations
Learning Activity/Game:
• Gumloop hackathon – whoever can build the best workflow gets $500 – this will be a longer session (2 hours!)
Outcome:
You’ll be able to build complex AI workflows that can automate almost anything you can think of, plus you’ll have multiple working examples to be proud of!
Week 8: Implementation & Change Management
Why this is important: Technical skills are only valuable if they can be successfully implemented within an organization. This week focuses on becoming an effective AI change agent and creating sustainable adoption.
What they will learn:
• How to implement AI solutions within existing organizational structures
• Strategies for overcoming resistance and building buy-in
• Monetizing AI workflows and demonstrating ROI
• How to become the AI champion in your organization
• Building sustainable AI practices and governance
Learning Activity/Game:
• “Implementation Planning Workshop” – Create detailed rollout plans for participants’ organizations
• Role-playing exercises for handling objections and resistance
• ROI calculation and business case development
Outcome:
You’ll know exactly how to bring AI into your workplace, get everyone excited about it, and become the go-to AI person that everyone comes to for help!
