Alyssa Coleman – Back of House

Here’s What You Get:

CHECKLIST

• A month’s worth of pre-planned profit activities (value: $50)
• Welcome email script (value: $40)
• Abandoned cart email script (value: $40)
• Freebie workbook design (value: $40)
• Quiz & PDF lead magnet templates (value: $150)
• “Thank You” page scripts (value: $40)
• “Thank You” page design (in Canva Site) (value: $100)
• “Thank You” page design (in Leadpages) (value: $100)
• Passive product sales page scripts (value: $50)
• Passive product sales page designs (value: $50)
• Sales page design (in Thrivecart) (value: $150)
• Sales page design (in Leadpages) (value: $150)
• Sales page design (in Canva) (value: $150)
• Automated email marketing bundle: 10 welcome, nurture, and conversion sequence scripts (value: $200)
• Email sequence automation (value: $50)
• Project plans and workflows (value: $50)
• Pre-written launch copy and sales email scripts (value: $500)

PRE-WORK — Mise en Place

FINISH THIS COURSE ACTUALLY MODE: ACTIVATED

Let’s be real. Half-finished courses and half-baked ideas are the norm for creative brains like ours. This setup phase clears the chaos, sets a realistic pace, and gets you started with simple daily wins to build momentum. It’s designed to feel calm and doable, not like another thing cluttering your plate.

TLDR: By the end of this pre-work, you’ll have a clear plan to complete Back of House and a gentle routine that helps you see progress immediately without sacrificing your weekends, creativity, or sanity.

PHASE 1 — The House Specials
BUILD AN EMAIL READY OFFER SUITE

Step 1: Your Signature Dish.
Craft & refine a “main course” offer, and the ecosystem designed to sell itself through email.

Step 2: The Perfect Appetizers
Pre-qualify leads before they hit your inbox using the Double Yes Method.

TLDR: By the end of this phase, you’ll have a lean offer suite that pre-sells itself & an ecosystem of irresistible offers that naturally lead your audience to say yes.

PHASE 2 — The Warm Plate Method
HIGH TOUCH, LOW-MAINTENANCE

Step 1: “Wanna Hear The Specials?”
Our proven email sequence that turns strangers into hungry buyers.

Step 2: Cozy Community
Automated nourishment strategy to keep your audience warm.

Step 3: Not Your Grandad’s Email Marketing
A layered sales approach that repeatedly serves offers without burnout.

TLDR: You’ll build a fully automated backend that sells for you — with email sequences that keep your audience warm, buying, and ready.

PHASE 3 — Evergreen Traffic Pantry
SAY LESS, SELL MORE

Step 1: Bread & Butter Content
Timeless, high-value content that positions you as the go-to expert.

Step 2: Pinterest Automation
SEO + Pinterest strategy to drive consistent daily traffic to your list.

TLDR: Evergreen content + Pinterest automation = leads finding you instead of you chasing them.

PHASE 4 — Soft Sales System
THE ANTI-SOCIAL APPROACH TO STEADY SALES

Step 1: Email-First Promos & Cash Injections
A repeatable promo strategy that creates scalable cash injections.

Step 2: Sustainable Evergreen Sales
The “between launch” model that creates continuous evergreen income.

TLDR: Daily sales with ease, without spamming, burnout, or chasing leads.