Cole Gordon – Unlimited Leads Licensing Program

This program is designed to take you step-by-step through building, optimizing, and scaling powerful sales and marketing systems. Whether you’re launching from scratch or refining existing processes, you’ll gain a full spectrum of skills—from funnel building to ad scaling, from outbound sales to closing high-ticket deals.

Start Here: Intro & Onboarding

We begin with a full introduction to the program, outlining how everything works and guiding you through the foundational concepts. You’ll learn the difference between the MDR and SDR models, helping you choose the right path for your business.

Lead Generation Mastery

Funnel #1 – Facebook Group Funnel

Learn how to set up and grow a Facebook Group that attracts your ideal audience. You’ll discover group content strategies, copywriting tips, email integration, and ways to hire content creation out. We’ll cover key performance indicators (KPIs) so you can measure results and fine-tune your strategy.

Funnel #2 – Paid Video Sales Letter (VSL) Funnel

Get a complete overview of VSLs, how to calculate the math behind them, and the importance of sticking to proven baselines. You’ll master direct and indirect VSL messaging, ad creation, tech setup, and learn from real-world examples and critiques. Templates are provided to streamline your process.

Funnel #3 – Instagram Shoutouts

Discover how to leverage Instagram shoutouts to quickly drive traffic and build authority. This includes training from Cole and Bashar on maximizing results.

Funnel #4 – End-to-End Outbound Sales

Learn a complete outbound sales system—covering email creatives, follow-ups, testing guidelines, and KPI tracking. You’ll explore lead sourcing, cold email setup, reply handling, and triage call structures for effective qualification.

Email & SMS Marketing

Master email deliverability, sequence building, and SMS marketing strategies to keep prospects engaged and moving toward a sale.

MDR Setter Processes

Get inside the workflows and scripts of high-performing setters. We’ll cover VSL funnel processes, group funnel strategies, outbound calls, texting opt-ins, messenger outreach, and follow-up systems for both intent-based and non-intent-based leads.

YouTube Ads & Google Ads

Creative Production – Write high-converting ad scripts, film using best practices, edit like a pro, and retarget effectively.

Google Ads Setup – From MCC creation to advanced tracking with GA4, you’ll learn every step for successful ad deployment.

Targeting & Scaling – Use proven targeting templates, upload custom audiences, and avoid costly mistakes while scaling campaigns profitably to six figures and beyond.

Facebook Ads Mastery

Learn to set up Business Manager, connect your Pixel, verify your domain, and prepare audiences for maximum ROI. You’ll master campaign structure, retargeting, KPI tracking, and scaling through ongoing testing.

TikTok Ads

Get started with TikTok ad campaigns, then move into optimization, scaling, and creative breakdowns that capture attention fast.

Closer Training

Sharpen your sales skills with proven processes for 2-call closes, pitch creation, and advanced question frameworks. Learn sub-communication, tonality, and how to package offers that sell.

Advanced Sales Psychology

Go beyond scripts with training on the inner game of sales, pre-pitch positioning, and selling through powerful case studies.