Dan Kennedy – Affluent Client Attraction Playbook

Categories: Marketing & Sales
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About Course

Here’s What You Get:

 

This isn’t some “how to raise your prices” course.

This is a blueprint for engineering a business that’s only attractive to the best buyers and invisible to everyone else.

 

 

Inside, you’ll discover:

  • The 9 Gates to Affluent Buyer Commitment… and why most businesses get locked out at Gate #1 forever.

  • The 3 Conversations happening about you…and how they determine if you’re considered or dismissed.

  • The 5 signals that scream “salesperson”… and why the affluent run from all of them.

  • The High vs. Low Threshold Framework… how to stop attracting cheap clients with cheap bait.

  • The Secret of Out-of-Category Media… where you show up where no one else can compete.

  • The One Book You Must Create… no, not a brochure but something much more powerful.

  • The Psychology of Discriminatory Marketing… why repelling most of the market is the key to attracting the best of it.

  • The Cocktail Party Story Method… how to create an identity that spreads without selling.

  • The Simple Referral Shift… how to flip from “hope and wait” to “flood and flow.”

 

 

 

Plus dozens of examples including those from:

  • A mattress store charging $35,000 per sale and converting at 100%.

  • Financial advisors pulling in $1M+ accounts effortlessly.

  • A home inspector tripling his fees after changing his target.

  • A company jumping from $8,000 to $72,000 per unit with more sales, not less.

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What Will You Learn?

  • How to implement the "9 Gates to Affluent Buyer Commitment" to ensure your business attracts and retains high-net-worth clients
  • How to master the "3 Conversations" happening about your brand to control your reputation and avoid being dismissed by premium buyers
  • How to eliminate the "5 signals that scream salesperson" which repel affluent prospects and trigger their psychological defensiveness
  • How to apply the "High vs. Low Threshold Framework" to stop using cheap bait that attracts price-sensitive, low-quality leads
  • How to leverage "Out-of-Category Media" and create a powerful "One Book" to establish undeniable authority and stand out from competitors
  • How to execute the "Cocktail Party Story Method" and "Simple Referral Shift" to generate a predictable flood of high-ticket referrals without traditional selling

Course Content

01 The Affluent Client Attraction Playbook Day 1

  • 01 Part 1 Opening The Vault
    02:12:12
  • 02 Part 2 Why All Customers Are Created Equal
    01:01:52
  • 03 Part 3 Why Acting Like A Salesperson Costs You The Sale
    01:25:24
  • 04 Part 4 The Dangerous Truth About Desire
    02:02:45

02 The Affluent Client Attraction Playbook Day 2

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