Chase Dimond And Jimmy Kim – Ecom Email Certified
About Course
eCom Email Certified – The Ultimate Certification Program for Email & SMS Marketing in eCommerce
In today’s competitive eCommerce landscape, brands win not just by acquiring customers, but by retaining them. Profit comes from repeat purchases, loyalty, and strategic communication – and the channel that consistently delivers the highest ROI is email and SMS marketing.
The eCom Email Certified program is built specifically for marketers, freelancers, brand operators, and agency owners who want to master retention marketing through a proven, structured certification curriculum.
Rather than relying on outdated tactics or guesswork, this program teaches a performance-driven system created by two of the most respected experts in the industry, Jimmy Kim and Chase Dimond — marketers who have generated billions in revenue for eCommerce brands through lifecycle marketing.
What Makes eCom Email Certified Different?
Many programs teach surface-level email tips or copy-and-paste templates. eCom Email Certified goes deeper — teaching you how to think, structure, and scale retention marketing like a top eCommerce operator.
The program is built to help you:
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Understand retention principles that drive predictable revenue
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Build and optimize email & SMS strategies that convert consistently
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Set up automation systems that sell without daily manual work
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Create messaging that builds trust and increases average order value
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Measure performance like a strategist, not a beginner
Instead of asking “What should I send this week?”, graduates learn how to architect complete customer journeys that turn first-time buyers into lifelong customers.
Inside the Certification — 175+ Modules Across 25+ Hours of Training
Each module builds progressively so you learn in the same order professional retention marketers develop their systems.
🔹 Module 1 — Retention Marketing Fundamentals
Establish a strong foundation by understanding why email remains the most profitable channel in eCommerce and how to set up an effective retention strategy from day one.
Topics include segmentation basics, deliverability fundamentals, list understanding, behavioral insights, and compliance.
🔹 Module 2 — Deliverability
Inbox placement determines revenue. This module reveals how to build and protect sender reputation, avoid spam traps, authenticate sending domains, and scale safely with IP warming and list hygiene.
🔹 Module 3 — Design & Styling
Good design isn’t just attractive — it converts. Learn responsive layouts, accessibility standards, CTAs, brand consistency, interactive elements, and A/B testing methods that improve engagement.
🔹 Module 4 — Copywriting
Turn emails into revenue with compelling messaging. You’ll master subject lines, storytelling, direct response copy, personalization, brand voice, and dynamic messaging.
🔹 Module 5 — Email Strategy for eCommerce
Blueprint your customer lifecycle from first purchase to brand loyalty. Build high-performing welcome flows, product launch systems, VIP programs, omnichannel promotions, and retention-focused campaigns.
🔹 Module 6 — Audience Management & Segmentation
Learn to segment by behavioral triggers, lifecycle stage, engagement patterns, preference tracking, and data insights to increase open rates, click-throughs, and repeat purchases.
🔹 Module 7 — Automations & Behavior Triggers
The automation library teaches you how to create abandoned cart sequences, post-purchase journeys, upsell flows, review campaigns, and multi-step workflows that generate revenue around the clock.
🔹 Module 8 — Campaigns (Newsletters & Announcements)
Develop high-performance broadcast marketing strategies, including product launches, seasonal campaigns, and revenue-driving newsletters with audience targeting and data-backed testing.
🔹 Module 9 — Analytics & Data
Track what matters, interpret data accurately, and use predictive analytics, attribution, A/B testing, and cohort analysis to improve results month after month.
🔹 Module 10 — AI & Email
Explore AI tools that optimize send time, personalize messages, build conversion-ready subject lines, and speed up copywriting — without losing brand voice.
Who Benefits from This Certification?
eCom Email Certified is designed for every type of retention marketer:
| Ideal For | Key Outcomes |
|---|---|
| Freelancers | Charge premium rates and deliver measurable results |
| Agency Owners | Add retention marketing as a high-value service offering |
| Brand Marketers | Increase LTV, AOV, and repeat purchase rate |
| Aspiring Marketers | Enter the eCommerce field with job-ready skills |
Whether your goal is career advancement, client acquisition, or improving your brand’s performance, the certification gives you a practical roadmap to revenue growth.
What Makes the Program Stand Out
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Real-world application rather than theory
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Instant implementation assets like templates and playbooks
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Systems that scale even without large audiences
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Lifetime access to updated lessons as the industry evolves
Instead of figuring out retention marketing alone, you gain the same frameworks used by top eCommerce operators generating millions in recurring revenue.
The Real Outcome of eCom Email Certified
Graduates walk away with:
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A complete retention strategy tailored for eCommerce
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Automated systems that drive revenue daily
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Sharpened design, copy, and data skills
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The confidence to lead retention — whether as a freelancer, an employee, or a brand founder
Most importantly, students learn how to build predictable, scalable revenue by turning customers into repeat buyers — the real engine of eCommerce success.
Course Content
Topic 1: Chase Dimond and Jimmy Kim – eCom Email Certified
Module containing 2 video lessons
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Lesson 1: Introductions To Teachers Meet Jimmy Kim
04:06 -
Lesson 2: Introductions To Teachers Meet Chase Dimond
03:25
Topic 2: Email Agency
Module containing 16 video lessons
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Lesson 1: The Agency Lifecycle Roadmap
12:38 -
Lesson 2: Bonus Interview Cut Your Team S Workload By 25 Video
02:50 -
Lesson 3: Bonus Interview From Prospect To Close Video
04:36 -
Lesson 4: Bonus Interview How To Expand Scope With Clients So You Both Make More Money Video
08:08 -
Lesson 5: Bonus Interview Sop S And The Components Of Good Training Material Video
04:05 -
Lesson 6: Bonus Interview Standard Operating Procedures Video
03:04 -
Lesson 7: Bonus Interview The Delegation Quadrant Video
02:05 -
Lesson 8: Bonus Questions From Vips Client Reporting Video
02:00 -
Lesson 9: Bonus Questions From Vips Mistakes And Learnings Video
02:00 -
Lesson 10: Bonus Questions From Vips Pricing And Scope Video
02:00 -
Lesson 11: Bonus Questions From Vips Team And Hiring Video
02:00 -
Lesson 12: Building Systems For Scaling Video
02:02 -
Lesson 13: Cold Emails I Ve Sent Video
02:00 -
Lesson 14: How To Grow Your Twitter X Following Video
03:48 -
Lesson 15: Onboarding Process For Agencies Video
02:09 -
Lesson 16: Standard Operating Procedure Junior Marketer Video
02:00
Topic 3: Module 1
Module containing 8 video lessons
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Lesson 1: What Is Retention Marketing
02:00 -
Lesson 2: Why Email Marketing
02:00 -
Lesson 3: The Basics Of Email Setup
02:00 -
Lesson 4: Understanding Email Lists
02:00 -
Lesson 5: Basics Of Audience Segmentation
02:00 -
Lesson 6: Email Campaign Basics
02:00 -
Lesson 7: Understanding Deliverability Basics
02:00 -
Lesson 8: Compliance And Legal Considerations
02:00
Topic 4: Module 10
Module containing 5 video lessons
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Lesson 1: Introduction To Ai In Email Marketing
03:25 -
Lesson 2: Automated Send Time Optimization
02:00 -
Lesson 3: Ai Powered Subject Line Suggestions
02:00 -
Lesson 4: Ai For Basic Personalization
02:00 -
Lesson 5: Ai For Email Copywriting Assistance
03:04
Topic 5: Module 11
Module containing 11 video lessons
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Lesson 1: Welcome Series Playbook
02:00 -
Lesson 2: Advanced Re Engagement Playbook
02:00 -
Lesson 3: High Value Customer Retention Playbook
02:00 -
Lesson 4: Post Purchase Nurture Playbook
02:00 -
Lesson 5: Simple Re Engagement Playbook
02:00 -
Lesson 6: Vip Loyalty Playbook
02:00 -
Lesson 7: Product Launch Retention Playbook
02:00 -
Lesson 8: Seasonal Campaign Playbook
02:00 -
Lesson 9: Customer Lifecycle Playbook
02:00 -
Lesson 10: Subscription Renewal Playbook
02:00 -
Lesson 11: Referral Program Playbook
02:00
Topic 6: Module 12
Module containing 10 video lessons
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Lesson 1: Introduction To Email Capture
02:00 -
Lesson 2: Behavioral Trigger Pop Ups
02:00 -
Lesson 3: Simple Pop Up Design And Implementation
02:00 -
Lesson 4: Incentives For Email Capture
02:00 -
Lesson 5: Embedded Signup Forms
02:00 -
Lesson 6: Mobile Optimized Vs Desktop Optimized Pop Ups
02:00 -
Lesson 7: Advanced Pop Up Design And Targeting
02:00 -
Lesson 8: Exit Intent Pop Ups
02:00 -
Lesson 9: Gamified Email Capture
02:00 -
Lesson 10: Segmented Email Capture Forms
02:00
Topic 7: Module 13
Module containing 10 video lessons
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Lesson 1: Introduction To Sms Marketing
02:00 -
Lesson 2: Key Takeaways And Best Practices For Sms Marketing
02:00 -
Lesson 3: Setting Up Sms Campaigns
02:00 -
Lesson 4: Basic Sms Campaign Examples
02:00 -
Lesson 5: Tracking Sms Performance
02:00 -
Lesson 6: Behavior Triggered Sms Campaign
02:00 -
Lesson 7: Personalization In Sms Marketing
02:00 -
Lesson 8: Advanced Sms Promotions
02:00 -
Lesson 9: Sms And Email Integration And Unification
02:00 -
Lesson 10: Sms Compliance And Laws
02:00
Topic 8: Module 2
Module containing 11 video lessons
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Lesson 1: What Is Email Deliverability
02:00 -
Lesson 2: Advanced Deliverability Troubleshooting
02:00 -
Lesson 3: Deliverability In Global Markets
02:00 -
Lesson 4: Basic Factors Affecting Deliverability
02:00 -
Lesson 5: The Metrics Understanding Bounce Rates
02:00 -
Lesson 6: Authentication Protocols
02:00 -
Lesson 7: Sender Reputation
02:00 -
Lesson 8: Spam Traps And Blacklists
02:00 -
Lesson 9: Improving Email Deliverability
02:00 -
Lesson 10: Ip Warming
02:00 -
Lesson 11: Advanced List Hygiene
02:00
Topic 9: Module 3
Module containing 12 video lessons
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Lesson 1: The Basics Of Email Design
02:00 -
Lesson 2: Personalized Design Elements Technical
02:00 -
Lesson 3: Design Systems And Email Branding
02:00 -
Lesson 4: Ab Testing For Design
02:00 -
Lesson 5: Introduction To Email Templates
02:00 -
Lesson 6: Best Practices For Images In Emails
02:00 -
Lesson 7: Responsive Email Designr
02:00 -
Lesson 8: Typography In Emails
02:00 -
Lesson 9: Advanced Email Layout And Grids
02:00 -
Lesson 10: Designing For Accessibility Alt Text
02:00 -
Lesson 11: Interactive Email Designr
02:00 -
Lesson 12: Call To Action Cta Design
02:00
Topic 10: Module 4
Module containing 12 video lessons
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Lesson 1: Introduction To Email Copywriting
02:00 -
Lesson 2: Advanced Personalization And Dynamic Copy
02:00 -
Lesson 3: Brand Voice Development
02:00 -
Lesson 4: Copywriting For Ai And Automation
02:00 -
Lesson 5: Writing Effective Subject Linesr
02:00 -
Lesson 6: The Basics Of Writing For Engagement
02:00 -
Lesson 7: Writing Persuasive Copy Direct Response
02:00 -
Lesson 8: Crafting Stories For Email
02:00 -
Lesson 9: Segmentation And Personalized Copy
02:00 -
Lesson 10: Conversion Focused Copywriting
02:00 -
Lesson 11: Copywriting For Different Campaign Types
02:00 -
Lesson 12: Testing And Optimizing Email Copy
02:00
Topic 11: Module 5
Module containing 8 video lessons
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Lesson 1: Introduction To Email Strategy
02:00 -
Lesson 2: Building A Welcome Email Strategy
02:00 -
Lesson 3: Event Marketing Strategy
02:00 -
Lesson 4: Product Launch Strategy
02:00 -
Lesson 5: Re Engagement Strategy
02:00 -
Lesson 6: Vip Customer Loyalty Strategy
02:00 -
Lesson 7: Omnichannel Campaign Strategy
02:00 -
Lesson 8: Measuring And Optimizing Email Strategy Performance
02:00
Topic 12: Module 6
Module containing 13 video lessons
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Lesson 1: Introduction To Audience Management
02:00 -
Lesson 2: Cross Channel Segmentation
02:00 -
Lesson 3: Lifecycle Segmentation
02:00 -
Lesson 4: Data Driven Audience Optimization
02:00 -
Lesson 5: Mvc Framework
02:00 -
Lesson 6: List Building And Growing Your Audience
02:00 -
Lesson 7: Basic Segmentation Techniques
02:00 -
Lesson 8: List Hygiene Basicsr
02:00 -
Lesson 9: Behavioral Segmentation
02:00 -
Lesson 10: Advanced List Growth Strategies
02:00 -
Lesson 11: Email Preferences And Subscriber Control
02:00 -
Lesson 12: Engagement Based Segmentation
02:00 -
Lesson 13: Advanced Segmentation Techniques
02:00
Topic 13: Module 7
Module containing 9 video lessons
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Lesson 1: Introduction To Email Automations
02:00 -
Lesson 2: Setting Up Basic Automations
02:00 -
Lesson 3: Abandoned Cart Automation
02:00 -
Lesson 4: Building Multi Step Automation Workflows
02:00 -
Lesson 5: Behavioral Triggers And Automations
02:00 -
Lesson 6: Post Purchase Automations
02:00 -
Lesson 7: Testing And Optimizing Automations
02:00 -
Lesson 8: Advanced Behavioral Triggering
02:00 -
Lesson 9: Advanced Abandoned Cart Recovery
02:00
Topic 14: Module 8
Module containing 14 video lessons
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Lesson 1: Introduction To Email Campaigns
02:00 -
Lesson 2: Segmented Campaigns For Newsletters
02:00 -
Lesson 3: Creating Omnichannel Campaigns
02:00 -
Lesson 4: Measuring Campaign Performance And Roi
02:00 -
Lesson 5: Advanced Segmentation For Campaigns
02:00 -
Lesson 6: Newsletter Strategy And Personalization
02:00 -
Lesson 7: Creating Basic Newsletters
02:06 -
Lesson 8: Introduction To Product Announcements
02:00 -
Lesson 9: Basics Of Tracking Campaign Success
02:00 -
Lesson 10: Advanced Newsletter Techniques
02:00 -
Lesson 11: Seasonal And Event Based Campaigns
02:00 -
Lesson 12: Promotional Campaigns And Discounts
02:00 -
Lesson 13: Ab Testing For Campaigns
02:00 -
Lesson 14: Designing High Impact Product Launch Campaigns
02:00
Topic 15: Module 9
Module containing 9 video lessons
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Lesson 1: Introduction To Email Marketing Metrics
02:00 -
Lesson 2: Basic Reporting
02:00 -
Lesson 3: Advanced Email Metrics
02:00 -
Lesson 4: Segmentation And Analytics
02:00 -
Lesson 5: Optimizing Campaigns Through Data
02:00 -
Lesson 6: Deep Dive Into Email Attribution
02:00 -
Lesson 7: Advanced Ab And Multivariate Testing
02:00 -
Lesson 8: Predictive Analytics And Customer Behavior
02:00 -
Lesson 9: Cohort Analysis And Retention Tracking
02:00
Topic 16: The Klaviyo Course
Module containing 52 video lessons
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Lesson 1: The Klaviyo Course
02:00 -
Lesson 2: Email Revenue Benchmark
02:00 -
Lesson 3: Core Flows Welcome Series For Non Buyers Email 2 3 And 4
02:00 -
Lesson 4: Core Flows Overview Of The 4 Abandoned Flows
02:00 -
Lesson 5: Core Flows How To Setup The Active On Site Viewed Product Metrics
02:00 -
Lesson 6: Core Flows How To Setup The Added To Cart Metric
02:00 -
Lesson 7: Core Flows Site Abandonment
02:00 -
Lesson 8: Core Flows Browse Abandonment
02:00 -
Lesson 9: Core Flows Abandoned Cart Flow
02:00 -
Lesson 10: Core Flows Abandoned Checkout Part 1
02:00 -
Lesson 11: Core Flows Abandoned Checkout Part 2
02:00 -
Lesson 12: Core Flows Back In Stock
02:00 -
Lesson 13: Klaviyo Account Setup Getting Started
02:00 -
Lesson 14: Core Flows Post Purchase Standard Customer Thank You New Vs Returning Customer
02:00 -
Lesson 15: Core Flows Post Purchase Unique Customer Thank You Customer Review Request
02:00 -
Lesson 16: Core Flows Cross Sell Upsell As A Campaign
02:00 -
Lesson 17: Core Flows Cross Sell Upsell As A Flow
02:00 -
Lesson 18: Core Flows Replenishment Reminder
02:00 -
Lesson 19: Core Flows Customer Winback
02:00 -
Lesson 20: Core Flows Sunset Unengaged Aka Break Up Series
02:11 -
Lesson 21: Core Campaigns Campaigns Overview
02:00 -
Lesson 22: Core Campaigns The Best Seller Campaign
02:00 -
Lesson 23: Core Campaigns The Free Product With Purchase Campaign
02:00 -
Lesson 24: Klaviyo Account Setup Campaigns And Flows
02:00 -
Lesson 25: Core Campaigns The Referral Campaign
02:00 -
Lesson 26: Core Campaigns The Blog Content Campaign
02:00 -
Lesson 27: Core Campaigns The Giveaway Campaign
02:00 -
Lesson 28: Core Campaigns The Flash Sale Campaignr
02:00 -
Lesson 29: Core Campaigns The Product Launch Campaigns
02:00 -
Lesson 30: Core Campaigns The Collection Launch Campaigns
02:00 -
Lesson 31: Core Campaigns The Expert Campaign
02:00 -
Lesson 32: Core Campaigns The Buy Now Pay Later Campaign
02:00 -
Lesson 33: Core Campaigns The Preorder Campaign
02:00 -
Lesson 34: Core Campaigns The Holiday Campaign
02:00 -
Lesson 35: Klaviyo Account Setup Flow Naming Convention
02:00 -
Lesson 36: Segmentation
02:00 -
Lesson 37: Key Segments For Bfcm
03:13 -
Lesson 38: 6 Core Segments
02:00 -
Lesson 39: Bp S How To Run A Flow Time Delay Test
02:00 -
Lesson 40: Bp S How To Integrate An Email Countdown Timer
02:00 -
Lesson 41: Bp S How To Resend A Campaign To Non Openers
02:00 -
Lesson 42: Bp S How To Enrich Contact Profilesr
02:00 -
Lesson 43: Bp S How To Run An Ab Test In Klaviyo Need
02:00 -
Lesson 44: Bp S How To Turn An Email Mockup Into A Finished Email In Klaviyo
02:00 -
Lesson 45: Bp S Underground Email Tactics And Experiments
02:00 -
Lesson 46: Email Collection Integrate Signup Formsr
02:00 -
Lesson 47: Bp S Snooze Button To Reduce Unsubscribes
02:00 -
Lesson 48: Bp S Prompt People To Reply To Increase Deliverability
02:00 -
Lesson 49: Email Collection How To Build A Basic Signup Form
02:00 -
Lesson 50: Email Collection Build A High Converting Form How To Ab Test The Form
02:00 -
Lesson 51: Core Flows Welcome Series For Non Buyers Email 1
02:00 -
Lesson 52: Core Flows Auto Resend Welcome Email 1 To Non Openers
02:00
Topic 17: The Omnisend Course
Module containing 12 video lessons
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Lesson 1: Welcome To Omnisend
02:00 -
Lesson 2: Exploring Reporting
02:00 -
Lesson 3: Integrations
02:00 -
Lesson 4: Reviews
02:00 -
Lesson 5: Exploring Settings And Account
03:53 -
Lesson 6: Campaigns
02:00 -
Lesson 7: Audience
02:15 -
Lesson 8: Segmentation
02:08 -
Lesson 9: Automations Overview
02:30 -
Lesson 10: Automations Let S Build One
02:17 -
Lesson 11: Exploring The Email Builder
03:27 -
Lesson 12: Exploring Forms
02:18
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