Jenna Kutcher – The Pinterest Lab

Hunker Down for the Traffic Waterfall:

Ready to leverage the internet’s favorite inspo board to be your #1 driver of web traffic—in under an hour a week?

What Will I Learn?

• Pinpoint Your Perfect Client: Clarify your ideal audience with exercises that align content to Pinterest search intent and behaviors.

• Content That Converts: Learn how to transform one piece of content into 10+ Pinterest-optimized pins using proven templates and keywords—while working under an hour per week.

• Turn Traffic into Treasure: Track meaningful metrics (traffic, leads, sales) and set up scheduling systems that turn Pinterest into a consistently profitable funnel.

• Analyze & Amplify: Build a data-driven analytics setup to measure performance, pivot when needed, and scale successful pin strategies.

• All this with a “set-it-and-semi-forget-it” method that empowers Pinterest to continually drive results with minimal effort.

Target Audience

• Content creators, bloggers, course creators, and service providers eager to grow traffic organically.

• Entrepreneurs frustrated with social media’s short-lived reach, looking for longer-term content traction.

• Small business owners, artists, podcasters, and solopreneurs ready to amplify their reach using evergreen content.

• Individuals looking to turn Pinterest into a powerful, hands-off traffic and income engine.

• Business owners craving a traffic strategy that works without paying for ads.

Requirements / Instructions

• No prior Pinterest experience required—training is beginner-friendly and self-paced.

• Just 60 minutes per week to implement the system and see results.

• Access to Canva (or similar) for using pin design templates.

• A functional website, blog, or linkable platform for sharing content.

• Commitment to apply the 4-module strategy and use bonuses like templates, worksheet tools, and community access for implementation support.