Justin Blackman Voice Guide Creator

Here’s What You Get:

What’s Included

• Over 5 hours of video training (Downloads and captions of every video are included)
• 300+ ways to describe your client’s voice and how to zero in on the only ones you need
• Essential questions to ask to get better feedback (both before the project starts and during the edit phase)
• A sample Codex Persona voice guide (that works with any brand or industry)
• Rubrics you can use to evaluate any type of copy
• The Voice Toolkit (this is all the software we use to make sure you’re nailing voice every time)
• Sample proposals and conversations to package and sell the Codex as a service
• Brand Voice Builder so you can create a brand voice from scratch
• … Plus tips on new brand voice services you can offer to your clients.

SPECIAL BONUS!

Your enrollment in Voice Guide Creator now includes Write Like Anyone: a deep dive into mirroring any client’s writing style and helping them find their own voice. (Plus monthly office hours for additional support)

In These Lessons You’ll Master:

• The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
• 9 Voice Types and video examples of each in action
• Your clients’ “Kernel Content” (this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it)
• The one book all journalists use and how it shapes voice
• 6 key sections of The Codex Persona and how to develop them
• How to use artificial intelligence to analyze writing
• 2 worksheets you can swipe and deploy instantly to get (and track) better feedback
• How to package and pitch the Codex (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
• Why traditional pricing models don’t work for the Codex and what to do instead
• How to provide maximum value and warrant maximum prices (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)
• …And how to create a brand voice from scratch — a highly desirable and profitable skill! (Plus, it’s insanely fun!)