Robert Cialdini Ethical Influence Practitioner

Discover What You’ve Been Missing

So perhaps you’ve read Influence or Pre-Suasion. That’s great.

But these programs offer a significant next step.

They do so by converting what you’ve learned from Dr. Cialdini’s books into real-life persuasive actions.

The “hidden gems” of the Cialdini programs will help you boost your success.

• The secret process

  that helps you think from the problem to a set of principles, and through these principles to a set of solutions

• Exclusive information

  on crucially important activators and amplifiers

• Science-based exercises

  that help you get the most out of the principles

• The moments of power

  that help you recognize when others are most receptive to your message
  

• Practical solutions

  to the most common persuasion mistakes

• New scientific conclusions

  and real-life examples

•  

What You Can Expect

1. Introduction

Solid foundation

Research from LinkedIn shows that persuasion is one of the top 5 in-demand power skills in today’s professional workplace. This first module explains why. You’ll also gain critical insights into the science of persuasion, laying a solid foundation for everything you’ll learn in this program. This is your first step to becoming a true expert.

2. Processes and Ethics

Efficient, effective, and ethical persuasion

Understanding the seven Principles of Persuasion will help you achieve better results. But you’ll be even more successful if you apply them according to the science-based processes that you’ll find in this second module. Perhaps even more importantly, you’ll learn how to apply them in an ethical way.

3. Contrast

It’s what you do before you do what you do that counts

Before taking a deep dive into the Principles of Persuasion, we’ll address the contrast phenomenon. In this module, you’ll learn all about the power of contrast and the best ways to use it as an amplifier for each of the seven Principles of Persuasion. Consider it a small gift to you as a future member of the elite of influence…

4. Reciprocity

We say yes to people we owe

In the fourth module, you’ll gain a thorough understanding of the science behind the principle of reciprocity and its practical applications. You’ll encounter the “hidden gems” of the world of influence: the activators and amplifiers that engage and boost the Principles of Persuasion. You’ll learn how to master them not only for reciprocity in this module but also for the other principles in the following modules, giving you a unique competitive advantage over those who haven’t enrolled in this program.

5. Liking

We say yes to people we like

You’ll like this fifth module on liking! You’ll learn how to use the commonly recognized principle of liking in novel and nuanced ways for negotiation and other persuasive purposes. Moreover, as you will in all the other principle modules, you’ll install what you’ve learned into your personal Action Plan. This means you can put those lessons into practice and get results right away.

6. Unity

We say yes to people who are “of us”

Dr. Cialdini uncovered this Principle of Persuasion relatively recently, and added it to the expanded edition of ‘Influence’ in 2021. So, after completing this sixth module, you’ll be a part of the elite of influence that understands and applies this principle by harnessing the feeling of “we-ness” which will lead to assent from others. Speaking of unity…

7. Social Proof

We say yes if those who are around us and like us do, too

Professionals in the online world often say that the social proof principle is their most productive. In this module, you’ll learn how to leverage its force both online and offline. And again, you’ll walk away knowing effective activators and amplifiers, and how to avoid common social proof mistakes that even major brands often make. But not you, ever again!

8. Authority

We say yes if trustworthy experts recommend it

The authority principle is another booster of success. In the eighth module, you’ll learn the science behind it and how to apply it efficiently, effectively, and ethically. We promise the official Cialdini certificate will significantly add to your authority. You’ll want to display it on your office wall, on your desk, or in the background of your online meetings. Why? This module provides the evidence.

9. Consistency

We say yes to requests consistent with what we’ve already said or done

People want to be—and to be seen—as consistent with their existing commitments. In this ninth module, you’ll find out what activates and amplifies this drive. You’ll also learn how to incorporate it smoothly into your everyday persuasive appeals.

10. Scarcity

We say yes to opportunities that are limited in availability

You’re no doubt familiar with FOMO: the fear of missing out. In this last module, you’ll see how this phenomenon caused a product that usually sold for $3.95 to sell for $250. Sound too good to be true? Not by this stage of the program. By now, you’ll fully understand that applying the science of influence can lead to incredible results. You won’t want to “miss out.”