Shannon Mattern – Web Designer Academy

Shannon Mattern – Web Designer Academy: Build a Profitable Web Design Business Without Burnout

The dream of running a successful web design business often starts with passion — the desire to create stunning, high-performing websites for clients who truly value your work. But for many freelance designers and small studio owners, the reality looks very different: inconsistent income, feast-or-famine cycles, undercharging, burnout, and never-ending revisions.

The Web Designer Academy by Shannon Mattern was created to solve that exact problem. Instead of teaching more design skills, this program teaches designers how to run a profitable web design business — with sustainable pricing, healthy boundaries, confident communication, and client acquisition strategies that don’t depend on social media or constant hustling.

What Is the Web Designer Academy?

The Web Designer Academy is a 12-month coaching and business implementation program that helps web designers earn more while working less. It focuses on the business side of web design — pricing, packaging, client management, marketing, selling, and maintaining confidence as a business owner.

Designers learn not only how to price and sell premium web design projects, but also how to build a business that doesn’t require burnout to survive.

What You Get Inside the Web Designer Academy

Students receive a complete support and implementation ecosystem designed to create predictable revenue and confidence in every area of business:

🔹 Full Profitable Web Design Business Roadmap

Instant access to the entire step-by-step curriculum for one full year. The trainings focus on pricing strategy, packaging your services, positioning your expertise, and working with clients confidently — without overworking or undercharging.

🔹 Custom 12-Month Roadmap Tailored to Your Goals

After enrollment, you complete an intake form and receive a personalized business roadmap based on your current stage, goals, and timeline. No guessing what to focus on first.

🔹 70+ Proven Scripts, Templates & Processes

Everything from pricing scripts to boundary-setting phrases, onboarding templates, client processes, scopes of work, proposals, and email communication examples — built for fast implementation.

🔹 Weekly Group Coaching Calls With Shannon

Mindset, strategy, pricing, client challenges, and business structure — all addressed live so designers never feel stuck or alone.

🔹 Ongoing Private Feedback & Support

Get expert eyes on your pricing, messaging, packages, proposals, and client processes for an entire year.

🔹 Quarterly 1:1 Coaching Call

Personal one-on-one strategy call once every quarter to evaluate progress, set new goals, and clear mental blocks.

🔹 Web Designer Academy Student Community

A supportive space to get feedback, ask questions between calls, and connect with other women web designers building the same type of business.

🔹 Marketing Momentum Membership

A weekly accountability system to help you get clients consistently without needing social media, content marketing, cold outreach, or elevator pitches.

🔹 30-Day Trial Guarantee

Students can try the program for 30 days, and if it’s not a fit, future payments are canceled — no risk.

What Makes the Web Designer Academy Different?

Most programs for web designers teach skills like HTML, Webflow, UI/UX, or portfolio building. Shannon Mattern shifts the focus completely:

Instead of “how to design websites,” the program teaches “how to make great money designing websites.”

Inside the program, designers learn how to:

• Charge what their work is truly worth

• Work with respectful clients who value expertise

• Stop discounting or over-delivering

• Say yes or no confidently

• Create financial stability without sacrificing mental health

In simple terms: you learn how to run a business, not just deliver a service.

Who the Web Designer Academy Is For

This program is ideal for designers who:

• Want to raise their pricing but feel guilty or afraid to

• Want to get booked out without spending hours on social media

• Work too hard for too little profit

• Struggle with boundaries, revisions, and scope creep

• Want a step-by-step plan instead of figuring everything out alone

• Want real support—not another DIY video course

Many students join because they are tired of “winging it” and want a proven system for income stability and client confidence.

Real Outcomes Designers Experience

Designers who follow the Web Designer Academy framework often report:

• Higher-paying clients without long sales cycles

• Clear client expectations and fewer revisions

• Faster project delivery with better boundaries

• Stress-free marketing habits that work every week

• Freedom from underpricing and burnout

• Support from a community that understands the design industry

The program emphasizes sustainable success — not overnight hustle and exhaustion.

Final Thoughts

If you’re a web designer who loves building websites but struggles with the business side — pricing, selling, confidence, clients, and consistency — the Web Designer Academy by Shannon Mattern offers a structured path to break the cycle.

Instead of working harder to earn the same income, this program helps you:

• Charge premium rates

• Attract motivated clients

• Manage projects without chaos

• Market simply and consistently

• Build a business that supports your life

You don’t need more design skills to make more money.
You need a business model that values your expertise — and the Web Designer Academy shows you exactly how to build it.