Smart Marketer – Smart Business Exit - Courses24h.com

About Course

Here’s What You Get Inside:

Step-by-step guide for selling a business, from initial decision all the way to closing the deal
Learn from Ezra and the pros behind over 900 sold businesses and $1B in successful deals
Become a master in exit strategy, including finding the right buyer and deal structure, and maximizing your valuation
Get industry-specific advice, with case studies from ecom, info, SaaS and agencies
Get the exact resources used by top brokers at Quiet Light to streamline your sale process, from valuation assessments to deal negotiation strategies.
BONUS – Free digial copy of The EXITpreneur’s Playbook by Quiet Light co-founder, Joe Valley

Become a master in exit strategy as you learn how to optimize your business for salability and maximize your valuation.

With 8 modules, 100 videos and 25 swipeable resources, this course will teach you every stage of selling a business — from turning your company into an attractive asset, to choosing the right buyer and deal structure, to closing the sale quickly and efficiently.

MODULE 1

Core Concepts of Becoming an Acquisition Target

Learn what dictates the value of a business, how to maximize your valuation, and important dos and don’ts of selling a business.

MODULE 2

The 4 Pillars of Business Values

Optimize the 4 Pillars of Business Value — growth, risk, transferability and documentation — to create a feeding frenzy around your business.

MODULE 3

Who Are My Potential Buyers?

Learn about the 4 buyer types and different deal structures, and which transaction framework is right for you and your business.

MODULE 4

The Process of Selling My Business

Go step by step through the logistics of selling all or part of your business, including tips to expedite the process and avoid snags.

MODULE 5

Selling Your Ecommerce Business

For those selling an ecom business, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.

MODULE 6

Selling Your SaaS Business

For those selling a SaaS company, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.

MODULE 7

Selling Your Content/Affiliate Business

For those selling a content/affiliate business, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.

MODULE 8

Selling Your Agency

For those selling an Agency, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.

SalesPage (more info)Archive

Smart Marketer – Smart Business Exit Contains: Videos, PDF’s

A complete step-by-step guide for selling your business from decision to close
How to master exit strategy and increase business salability and valuation
Deal structuring, buyer identification, and negotiation techniques used in over $1B in transactions
Strategies tailored for ecommerce, SaaS, info, agency, and content businesses
How to apply the 4 Pillars of Business Value: Growth, Risk, Transferability, and Documentation
How to prepare for a sale like the top brokers at Quiet Light
Access to real-world case studies and actionable templates used by professionals
BONUS: Free digital copy of The EXITpreneur’s Playbook by Joe Valley

Course Content

01-Smart Business Exit Workbook

01-Smart Business Exit Workbook

04:57

02-Module 1 Crucial Cornerstones of Becoming an Acquisition Target

01-The Goal

29:57
02-Good Growing Businesses Always Sell

12:57
03-What Creates Value in a Business

09:07
04-When Is The Right Time To Sell

15:47
05-Whos Buying Businesses

07:16
06-You Have to Look Good

04:02
07-Calculating EBITA

02:47
08-Profit Loss Statement

08:48
09-Seller Discretionary Earnings

06:23
10-Cash Accounting vs Accrual Accounting

08:20
11-Valuation Formula

04:56
12-The Dos Donts of Selling a Business

13:28
13-Pitfalls of Entrepreneurship

15:51
14-Should I Be Selling My Business

05:11

03-Module 2 The Four Pillars of Business Values

01-Leave Some Meat on the Bones

08:21
02-The Four Pillars of Business Value

03:13
03-The First Pillar of Business Value- Growth

04:20
04-Examining Your Financial Trends

06:23
05-Sustained Growth vs Temporary Phenomenon

08:46
06-Growth Opportunities Timing

10:22
07-The Second Pillar of Business Value- Risk

07:02
08-Tier I Risk- The Instant Deal Killers

06:10
09-Tier II Risk- Potential Deal Killers

05:51
10-Tier III Risk- Lower Deal Killers

03:52
11-The Third Pillar of Business Value- Transferability

05:00
12-Key Man Risk

02:32
13-Third-Party Platform Transfer

02:36
14-Staff Employee Transfer

02:35
15-Supplier Transfer

03:10
16-Physical Location Transfer

04:57
17-The Fourth Pillar of Business Value- Documentation

04:37
18-It All Starts with Financials

06:51
19-How Your Tax Returns Affect Your Exit

08:47
20-Organizing Your Critical Business Documents Agreements

09:06
21-Remove Risk and Build a Moat Around Your Business

08:20

04-Module 3 Who Are My Potential Buyers

01-Lets Not Try to Sell at the Very Top

18:37
02-Choosing the Right Buyer

04:49
03-What Are People REALLY Buying

03:21
04-How Business Size Impacts Your Exit Timeline

10:45
05-Types of Deal Structures

09:44
06-Buyer Type 1- Individual Entrepreneur Small Portfolio

09:41
07-Buyer Type 2- Aggregator

13:59
08-Buyer Type 3- Strategic

13:17
09-Private Equity vs Venture Capital

13:58
10-Platform v Portfolio

07:00
11-Buyer Type 4- Private Equity

16:45
12-Create a Feeding Frenzy Around Your Business

03:21

05-Module 4 The Process of Selling My Business

01-Choose the Right Partners for the Long Term

12:09
02-Prepping the Sell A Year Out

08:36
03-Choosing The Right Partner to Sell With

06:15
04-Signing an Engagement Letter

05:47
05-Understanding Trends How They Affect Your Sale

03:44
06-Step 1- Preparing for Your Valuation

07:43
07-Step 2- Creating Your Go-To-Market Strategy

07:14
08-Step 3- Creating Your Marketing Package

04:20
09-Step 4- Going to Market

03:51
10-Step 5- Negotiating With Buyers

03:09
11-Step 6- Due Diligence

03:31
12-Step 7- Purchase Agreement

07:02
13-Step 8- Closing Transfer

02:16
14-Run Your Business Like Youre Always Going to Sell It

02:51
15-Chart a Course to a Successful Exit

03:15

06-Module 5 Selling Your Ecommerce Business

01-Exiting Success Story- Ezra Firestone

09:36
02-Selling Ecommerce- Choosing the Right Partnership

10:07
03-Selling Ecommerce- What Buyers Are Looking For

06:41
04-Selling Ecommerce- What Sellers Should Look Out For

08:24
05-Selling Ecommerce- Value Pillar 1- Growth

07:01
06-Selling Ecommerce- Value Pillar 2- Risk

11:05
07-Selling Ecommerce- Value Pillar 3- Transferability

07:10
08-Selling Ecommerce- Value Pillar 4- Documentation

04:43
09-Selling Ecommerce- How Platforms Affect Your Sell

04:30
10-Ecommerce Success Requires Intentionality

02:58

07-Module 6 Selling Your SaaS Business

01-Exiting Success Story- Jon Hainstock

14:08
02-Selling SaaS- What Buyers Are Looking For

10:51
03-Selling SaaS- What Sellers Should Look Out For

04:06
04-Selling SaaS- Value Pillar 1- Growth

07:50
05-Selling SaaS- Value Pillar 2- Risk

05:31
06-Selling SaaS- Value Pillar 3- Transferability

03:06
07-Selling SaaS- Value Pillar 4- Documentation

02:52
08-Selling SaaS- Valuation Multiples

06:55
09-Selling SaaS- How Churn Rate Affects Your Sell

02:47
10-Selling SaaS- Paying Attention to Trends Growth

05:15
11-SaaS Garners the Highest Multiples

07:49

08-Module 7 Selling Your Content-Affiliate Business

01-Exiting Success Story- Leif Dahleen

18:02
02-Selling Content-Affiliate- What Buyers Are Looking For

11:08
03-Selling Content-Affiliate- What Sellers Should Look Out For

07:15
04-Selling Content-Affiliate- Value Pillar 1- Growth

09:11
05-Selling Content-Affiliate- Value Pillar 2- Risk

07:15
06-Selling Content-Affiliate- Value Pillar 3- Transferability

02:41
07-Selling Content-Affiliate- Value Pillar 4- Documentation

04:54
08-Selling Content-Affiliate- Improve the Authority of Your Content

09:58
09-Stand Out in the Content Arena

07:47

09-Module 8 Selling Your Agency

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About Course

Here’s What You Get Inside:

MODULE 1

Core Concepts of Becoming an Acquisition Target

MODULE 2

The 4 Pillars of Business Values

MODULE 3

Who Are My Potential Buyers?

MODULE 4

The Process of Selling My Business

MODULE 5

Selling Your Ecommerce Business

MODULE 6

Selling Your SaaS Business

MODULE 7

Selling Your Content/Affiliate Business

MODULE 8

Selling Your Agency

What Will You Learn?

Course Content

01-Smart Business Exit Workbook

01-Smart Business Exit Workbook

02-Module 1 Crucial Cornerstones of Becoming an Acquisition Target

01-The Goal

02-Good Growing Businesses Always Sell

03-What Creates Value in a Business

04-When Is The Right Time To Sell

05-Whos Buying Businesses

06-You Have to Look Good

07-Calculating EBITA

08-Profit Loss Statement

09-Seller Discretionary Earnings

10-Cash Accounting vs Accrual Accounting

11-Valuation Formula

12-The Dos Donts of Selling a Business

13-Pitfalls of Entrepreneurship

14-Should I Be Selling My Business

03-Module 2 The Four Pillars of Business Values

01-Leave Some Meat on the Bones

02-The Four Pillars of Business Value

03-The First Pillar of Business Value- Growth

04-Examining Your Financial Trends

05-Sustained Growth vs Temporary Phenomenon

06-Growth Opportunities Timing

07-The Second Pillar of Business Value- Risk

08-Tier I Risk- The Instant Deal Killers

09-Tier II Risk- Potential Deal Killers

10-Tier III Risk- Lower Deal Killers

11-The Third Pillar of Business Value- Transferability

12-Key Man Risk

13-Third-Party Platform Transfer

14-Staff Employee Transfer

15-Supplier Transfer

16-Physical Location Transfer

17-The Fourth Pillar of Business Value- Documentation

18-It All Starts with Financials

19-How Your Tax Returns Affect Your Exit

20-Organizing Your Critical Business Documents Agreements

21-Remove Risk and Build a Moat Around Your Business

04-Module 3 Who Are My Potential Buyers

01-Lets Not Try to Sell at the Very Top

02-Choosing the Right Buyer

03-What Are People REALLY Buying

04-How Business Size Impacts Your Exit Timeline

05-Types of Deal Structures

06-Buyer Type 1- Individual Entrepreneur Small Portfolio

07-Buyer Type 2- Aggregator

08-Buyer Type 3- Strategic

09-Private Equity vs Venture Capital

10-Platform v Portfolio

11-Buyer Type 4- Private Equity

12-Create a Feeding Frenzy Around Your Business

05-Module 4 The Process of Selling My Business

01-Choose the Right Partners for the Long Term

02-Prepping the Sell A Year Out

03-Choosing The Right Partner to Sell With

04-Signing an Engagement Letter

05-Understanding Trends How They Affect Your Sale

06-Step 1- Preparing for Your Valuation

07-Step 2- Creating Your Go-To-Market Strategy