Wes Bush – ProductLed MBA - Courses24h.com

About Course

Here’s What You Get:

9-Week ProductLed MBA Curriculum ($10,000)
Full ProductLed System Playbooks, Templates & GPTs ($4,000)
Save $1,000’s on your PLG tech stack ($3,000)
Lifetime Access to Content + Future Updates ($3,000)
Private PLG community (Priceless)

Step 1

Build a Rock-Solid PLG Foundation
Craft your strategy. Nail your ICP. Launch a free model that converts.

Step 2

Unlock Self-Serve Customers
Stop guessing—use an easy, step-by-step roadmap

Step 3

Drive Compounding Growth
Diagnose growth bottlenecks using the PLG Scorecard. Run weekly growth experiments that actually move the needle. Design a lean, leveraged GTM team.

How to build a rock-solid PLG foundation using the ProductLed System: strategy mapping, ICP precision, and free-to-paid conversion architecture
How to design frictionless self-serve onboarding flows that convert trial users without sales intervention
How to diagnose growth bottlenecks using the PLG Scorecard across activation, retention, and expansion metrics
How to run weekly growth experiments that compound (not one-off "hacks") for predictable revenue acceleration
How to structure lean, leveraged GTM teams that scale with product-led motion instead of bloated sales orgs
How to leverage included GPTs and templates for rapid implementation of pricing tiers, activation triggers, and expansion playbooks

Course Content

01 Productled Mba 01 Productled System Overview

00 ProductLed System Overview

01:56
01 Lesson 1 What Most Companies Get Wrong About PLG

03:11
02 Lesson 2 What It Really Means To Become Product Led

02:37
03 Lesson 3 Top 3 Outcomes Of Becoming Product Led

02:19
04 Lesson 4 Top Challenges Of Scaling Up PLG

02:49
05 Lesson 5 Introducing The ProductLed System

03:14
06 Lesson 6 How To Build An Unshakeable Foundation

04:52
07 Lesson 7 How To Get Zero Touch Customers

07:43
08 Lesson 8 How To Unlock Exponential Expansion

04:07
09 Lesson 9 Master Product Led Growth

02:38

01 Productled Mba 02 Winning Strategy

01 Productled Mba 03 Ideal User

01 Productled Mba 04 Model Component

01 Productled Mba 05 Offer Component

01 Productled Mba 09 Data Component

01 Productled Mba 13 Ai Powered Workshops 2025

01 ProductLed Founders Strategy Summit

01:56:50
01 ProductLed Founders Strategy Summit Video2

01:46:44
02 Kickstart 2025 With A Product Led Tune Up

01:20:40
03 Unlock Deep Customer Insights In 90 Minute

01:11:15
04 Build A Winning Free Model In 90 Minutes

01:16:56
05 Write The Perfect PLG HomePage – 90 Mins Leveraging AI 1

01:16:21
05 Write The Perfect PLG HomePage – 90 Mins Leveraging AI 2

07:05
06 This 90 Minute AI Workshop Could 2x Your Activation Rate Leveraging AI

01:16:38
07 Turn Free Users Into Recurring Revenue The Pricing Workshop

01:13:30
08 Pinpoint Your Growth Bottleneck In 90 Minutes Using Data

01:18:06
09 Pull The Right Growth Levers Weekly To 10x Faster Growth

01:16:56

02 Acquisition Course

03 Plg Certificate 01 01 The E.r.u.p.t. Framework

03 Plg Certificate 02 Module 1 Product Led Strategy

01 Intro User Research

01:00
01 Intro – User Research

01:00
02 Define End User Success

08:19
03 The Three Types Of Customer Jobs

08:17
04 – The User Success Canvas

03:31
05 – The Four Progress Making Forces

07:01
06 – Segmentation And Validation

02:03
07 – The Audience Research Process

09:52
08 The Importance Of Audience Research

05:29
09 User Research Recap And Action Items

00:52

03 Plg Certificate 03 Module 2 The Product Led Model

03 Plg Certificate 04 Module 3 Product Led Onboarding

03 Plg Certificate 05 Module 4 Monetization Strategy

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About Course

What Will You Learn?

Course Content

01 Productled Mba 01 Productled System Overview

00 ProductLed System Overview

01 Lesson 1 What Most Companies Get Wrong About PLG

02 Lesson 2 What It Really Means To Become Product Led

03 Lesson 3 Top 3 Outcomes Of Becoming Product Led

04 Lesson 4 Top Challenges Of Scaling Up PLG

05 Lesson 5 Introducing The ProductLed System

06 Lesson 6 How To Build An Unshakeable Foundation

07 Lesson 7 How To Get Zero Touch Customers

08 Lesson 8 How To Unlock Exponential Expansion

09 Lesson 9 Master Product Led Growth

01 Productled Mba 02 Winning Strategy

01 Introduction To Strategy

02 Week 1 The Obvious Choice And Where To Play

03 Week 2 How To Win

04 Week 3 Capabilities Strategic Choices

04 Week 3 Capabilities Strategic Choices Video2

01 Productled Mba 03 Ideal User

01 Introduction To User Component

02 Week 1 Identifying Your Ideal User

03 User Journey Map

03 Week 2 Define User Success

04 Week 3 Craft A User Journey Map

05 Week 4 Craft A User Journey Map Pt 2

05 Week 4 Craft A User Journey Map Pt 2 Video2

01 Productled Mba 04 Model Component

01 Week 1 Design The Game

02 Week 2 Total Reconnaissance

03 Week 3 Arm Your Users

04 Week 4 Package It Up

01 Productled Mba 05 Offer Component

01 Week 1 Crafting Your Irresistible Offer – Part 1

02 Week 2 Crafting Your Irresistible Offer – Part 2

03 Week 3 Build Your Offer Pyramid

04 Week 4 – Launch Your Irresistible Offer

01 Productled Mba 09 Data Component

01 Week 1 Identify The Core Metrics To Track

02 Week 2 Build Your Weekly ProductLed Scorecard

03 Week 3 Install Product Qualified Leads

01 Productled Mba 13 Ai Powered Workshops 2025

01 ProductLed Founders Strategy Summit

01 ProductLed Founders Strategy Summit Video2

02 Kickstart 2025 With A Product Led Tune Up

03 Unlock Deep Customer Insights In 90 Minute

04 Build A Winning Free Model In 90 Minutes

05 Write The Perfect PLG HomePage – 90 Mins Leveraging AI 1

05 Write The Perfect PLG HomePage – 90 Mins Leveraging AI 2

06 This 90 Minute AI Workshop Could 2x Your Activation Rate Leveraging AI

07 Turn Free Users Into Recurring Revenue The Pricing Workshop

08 Pinpoint Your Growth Bottleneck In 90 Minutes Using Data

09 Pull The Right Growth Levers Weekly To 10x Faster Growth

02 Acquisition Course

01 Defining Your Irresistible Offer

02 Defining The Structure

03 Writing The Headlines

04 Final Details Reference Examples

03 Plg Certificate 01 01 The E.r.u.p.t. Framework

01 The E R U P T Framework

03 Plg Certificate 02 Module 1 Product Led Strategy

01 Intro User Research

01 Intro – User Research

02 Define End User Success

03 The Three Types Of Customer Jobs

04 – The User Success Canvas

05 – The Four Progress Making Forces

06 – Segmentation And Validation

07 – The Audience Research Process

08 The Importance Of Audience Research

09 User Research Recap And Action Items

03 Plg Certificate 03 Module 2 The Product Led Model

01 The Cold Start Problem

02 Introduction

03 PLG Models Worksheet

04 6 Types Of Product Led Models

05 PLG Model Breakdown With Copy Ai

03 Plg Certificate 04 Module 3 Product Led Onboarding

01 Intro – Onboarding