Brian Moncada – Adspend Team + Cole Gordon (Sales Sections)
Categories: Advertisement
About Course
Welcome to The Ad Men skool community.
This community is for digital marketers who are running ads & posting content online either for themselves or for clients, and are looking to build businesses that give them more peace, profit, & purpose.
You make money online, but you don’t like to be “online”. You want your business to be designed in a way that supports your ideal lifestyle so you can focus on your health, family, and spirituality.
Inside this community, you’ll learn how I grew my agency to $8M, have managed campaigns for some of the top educators & brands in the world…
This community exists to help you:
- Stay up to date with the latest marketing and advertising tactics and strategies
- Scale your agency or coaching business in a way that doesn’t sacrifice your family, health, or peace of mind
- Introduce you to more digital marketers just like you that value the same things you do
We’re not chasing top line revenue, we’re chasing more freedom, control, and community in a digital world.
What Will You Learn?
- How to scale an agency or coaching business to $1M–$8M revenue without sacrificing family time, health, or personal peace
- How to implement latest ad tactics and content strategies that drive profit while reducing daily "online" grind
- How to design lifestyle-aligned business systems that prioritize freedom, control, and intentional growth over vanity metrics
- How to connect with like-minded digital marketers who value purpose-driven success over hustle culture
- How to manage high-ticket campaigns for top educators and brands using proven frameworks and client retention strategies
- How to balance client acquisition, delivery, and personal well-being through sustainable operational rhythms
Course Content
1. Intro Onboarding
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1. Intro And Onboarding Watch This First! Adspend Academy Full Course · Adspend.com
16:20 -
2. The Blueprint To 7 Figures And Beyond Adspend Academy Full Course · Adspend.com
22:20 -
3. Building Your Marketing System Adspend Academy Full Course · Adspend.com
53:07 -
4. Understanding Your LTGPCAC Ratio Adspend Academy Full Course · Adspend.com
28:29 -
5. Adspend Budget Calculator Adspend Academy Full Course · Adspend.com
13:19 -
6. Tech And Software One Click Install Adspend Academy Full Course · Adspend.com
16:20 -
7. The Ad Man Mindset Adspend Academy Full Course · Adspend.com
45:42
2. Go High Level Set Up
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1. Purchasing A Domain Adspend Academy Full Course · Adspend.com
01:11 -
2. Branded Domain Adspend Academy Full Course · Adspend.com
02:09 -
3. Dedicated Domain Adspend Academy Full Course · Adspend.com
04:11 -
4. Email Sender Custom Values Adspend Academy Full Course · Adspend.com
00:56 -
5. Connect Your Domain Adspend Academy Full Course · Adspend.com
04:54 -
6. Upload Media And Favicon Adspend Academy Full Course · Adspend.com
01:58 -
7. Marketing Outcome Adspend Academy Full Course · Adspend.com
01:14 -
8. Funnel Adspend Academy Full Course · Adspend.com
03:48 -
9. Brand Boards Adspend Academy Full Course · Adspend.com
03:04 -
10. How To Set Up Business Profile Adspend Academy Full Course · Adspend.com
03:55 -
11. How To Setup Personal Profile Adspend Academy Full Course · Adspend.com
05:24 -
12. How To Setup Integrations Adspend Academy Full Course · Adspend.com
04:40 -
13. Editing Your Registration Page Adspend Academy Full Course · Adspend.com
27:28 -
14. Application Survey Adspend Academy Full Course · Adspend.com
20:32 -
15. Calendar Setup Adspend Academy Full Course · Adspend.com
09:22 -
16. Thank You And Bounce Pages Adspend Academy Full Course · Adspend.com
04:49
3. Overview Offers And Funnels
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1. Creating Scalable Offers Adspend Academy Full Course · Adspend.com
29:32 -
2. Choosing Your Target Market Adspend Academy Full Course · Adspend.com
09:25 -
3. Picking Your Model And Pricing Adspend Academy Full Course · Adspend.com
32:15 -
4. Claims And Guarantees Adspend Academy Full Course · Adspend.com
17:45 -
5. Offer Audit Adspend Academy Full Course · Adspend.com
03:17 -
6. How To Write A High Converting VSL Adspend Academy Full Course · Adspend.com
30:49 -
7. VSL Templates And Examples Adspend Academy Full Course · Adspend.com
08:56 -
8. How To Film Your VSL Adspend Academy Full Course · Adspend.com
13:39 -
9. Into Our Funnels Adspend Academy Full Course · Adspend.com
04:59 -
10. ClickFunnels Template Set Up Adspend Academy Full Course · Adspend.com
09:48 -
11. GoHighLevel Funnel CRM Set Up Adspend Academy Full Course · Adspend.com
09:02 -
12. Lead Qualification Applications Adspend Academy Full Course · Adspend.com
11:10
4. Creating Your Ads
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1. Creating Your Ads Watch This First Adspend Academy Full Course · Adspend.com
29:58 -
2. How To Write YouTube Ads Scripts Adspend Academy Full Course · Adspend.com
38:28 -
3. How To Film Engaging Video Ads Adspend Academy Full Course · Adspend.com
30:37 -
4. Home Studio Setup Equipment Guide Adspend Academy Full Course · Adspend.com
10:48 -
5. How To Edit Engaging Video Ads Adspend Academy Full Course · Adspend.com
20:32 -
6. How To Upload Your Ads To Your YouTube Channel Adspend Academy Full Course · Adspend.com
14:32
5. Account Setup Targeting And Launching
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1. Google Ads Overview Adspend Academy Full Course · Adspend.com
31:43 -
3. How To Link YouTube To Google Ads Adspend Academy Full Course · Adspend.com
01:03 -
4. Setting Up Google Tag Manager Adspend Academy Full Course · Adspend.com
19:05 -
5. Google Ads Campaign Setup Adspend Academy Full Course · Adspend.com
31:43 -
6. Creating Your Audience Keyword Strategy Adspend Academy Full Course · Adspend.com
16:29 -
7. How To Set Up Audiences Adspend Academy Full Course · Adspend.com
11:57 -
8. Google Ads Remarketing Overview Adspend Academy Full Course · Adspend.com
22:10 -
9. How To Upload Customer List To Your Ads Account Adspend Academy Full Course · Adspend.com
07:51 -
10. How To Upload Customer List Using Zapier Adspend Academy Full Course · Adspend.com
03:18 -
11. YouTube Starting Budgets Adspend Academy Full Course · Adspend.com
20:41 -
12. Tracking Your Ads The Right Way Adspend Academy Full Course · Adspend.com
09:19 -
13. Updating Tracking Sheet With Hyros Adspend Academy Full Course · Adspend.com
07:29 -
14. Updating Tracking Sheet Without Hyros Adspend Academy Full Course · Adspend.com
06:28 -
15. Scaling Your Ads Adspend Academy Full Course · Adspend.com
14:06 -
16. Reading Data And Making Changes Adspend Academy Full Course · Adspend.com
14:33 -
17. How To Deal With Ad Disapprovals Adspend Academy Full Course · Adspend.com
15:21 -
18. How To Deal With Ad Disapprovals V.2 Adspend Academy Full Course · Adspend.com
07:23
6. Hyros Setup Tracking Guide
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1. Hyros Overview Adspend Academy Full Course · Adspend.com
01:32 -
2. Verifying Your Domain Adspend Academy Full Course · Adspend.com
01:46 -
3. How To Update DNS Record Adspend Academy Full Course · Adspend.com
02:36 -
4. How To Install Tracking Code Adspend Academy Full Course · Adspend.com
01:59 -
5. How To Integrate Ad Platform Adspend Academy Full Course · Adspend.com
03:34 -
6. Enabling Offline Conversions Adspend Academy Full Course · Adspend.com
04:54 -
7. Integrating Sales Platform Adspend Academy Full Course · Adspend.com
02:16 -
8. Installing Chrome Extension Adspend Academy Full Course · Adspend.com
09:42 -
9. Testing Hyros Adspend Academy Full Course · Adspend.com
03:34 -
10. Hyros Crash Course Adspend Academy Full Course · Adspend.com
14:20 -
11. Advanced Training Adspend Academy Full Course · Adspend.com
05:11 -
12. Organic Tracking Adspend Academy Full Course · Adspend.com
19:49 -
13. Tracking Email Adspend Academy Full Course · Adspend.com
06:38 -
14. Daily Tracking Adspend Academy Full Course · Adspend.com
09:42 -
15. Analysis YouTube Organic Email Adspend Academy Full Course · Adspend.com
07:28
7. Advanced Strategies
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1. YouTube Ads For Organic Growth Adspend Academy Full Course · Adspend.com
57:55 -
2. Hammer Them Strategy Adspend Academy Full Course · Adspend.com
39:33
8. Sales Crash Course Cole Gordon
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1. Watch This First! Adspend Academy Full Course · Adspend.com
03:45 -
2. Sales Tracking Sheet Adspend Academy Full Course · Adspend.com
25:59 -
3. War Room Full Presentation Adspend Academy Full Course · Adspend.com
56:32 -
4. Intro For Sales 1o1 Crash Course For Affiliates Adspend Academy Full Course · Adspend.com
01:36 -
5. Sales 101 Crash Course Introduction Adspend Academy Full Course · Adspend.com
07:03 -
6. Sales First Principles Adspend Academy Full Course · Adspend.com
18:13 -
7. The Belief Ladder Adspend Academy Full Course · Adspend.com
28:43 -
8. Setter Crash Course Adspend Academy Full Course · Adspend.com
35:09 -
9. Call Review Breakdown Setter Adspend Academy Full Course · Adspend.com
10:19 -
10. Closer Crash Course Adspend Academy Full Course · Adspend.com
02:02:29 -
11. Call Review Breakdown 1 Adspend Academy Full Course · Adspend.com
01:25:24 -
12. Bringing It All Together Live Adspend Academy Full Course · Adspend.com
01:29:18
9. Hiring Appointment Setters Closers Cole Gordon
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1. Recruiting And Hiring SettersClosers Intro Adspend Academy Full Course · Adspend.com
06:19 -
2. When To Hire Closers Adspend Academy Full Course · Adspend.com
15:18 -
3. When To Hire Setters Adspend Academy Full Course · Adspend.com
04:57 -
4. Need Both Which To Hire First Adspend Academy Full Course · Adspend.com
02:41 -
5. Can Setters Turn Into Closers Adspend Academy Full Course · Adspend.com
01:13 -
6. Determining OTE And Comp Structure Adspend Academy Full Course · Adspend.com
18:04 -
7. Setter And Closer Scorecards Adspend Academy Full Course · Adspend.com
20:42 -
8. Contracts And Agreements Adspend Academy Full Course · Adspend.com
02:35 -
9. Recruiting And Hiring Step By Step Adspend Academy Full Course · Adspend.com
04:28 -
10. Recruiting And Hiring A Players Adspend Academy Full Course · Adspend.com
50:02 -
11. Mock Call Example To Give To Your Candidates Adspend Academy Full Course · Adspend.com
36:13 -
12. Onboarding And Creating Your Sales Playbook Adspend Academy Full Course · Adspend.com
24:49 -
13. Ramp Up And When To Fire Adspend Academy Full Course · Adspend.com
18:31 -
14. Hiring Model To Mitigate Risk Adspend Academy Full Course · Adspend.com
07:09
10. Sales Management Leadership Cole Gordon
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1. Sales Management And Leadership Intro Adspend Academy Full Course · Adspend.com
09:26 -
2. Managing Your Team Overview Adspend Academy Full Course · Adspend.com
22:51 -
3. Tracking Systems Adspend Academy Full Course · Adspend.com
18:20 -
4. Tracking System Updates Adspend Academy Full Course · Adspend.com
08:08 -
5. Making Decision Based Off Data Adspend Academy Full Course · Adspend.com
14:08 -
6. Day To Day Sales Management Ops Overview Adspend Academy Full Course · Adspend.com
05:56 -
7. Sales Management BOD Morning Meetings Adspend Academy Full Course · Adspend.com
20:22 -
8. Morning Meeting Breakdown Adspend Academy Full Course · Adspend.com
27:00 -
9. Instilling High Performance In Your Reps Adspend Academy Full Course · Adspend.com
53:22 -
10. Sales Management MOD CoachingTraining Adspend Academy Full Course · Adspend.com
12:11 -
11. Sales Management EOD Qualitative EOD Report Adspend Academy Full Course · Adspend.com
16:11 -
12. Building A High Performance Culture Adspend Academy Full Course · Adspend.com
17:43 -
13. The Big 3 Adspend Academy Full Course · Adspend.com
07:24 -
14. Sales Reps Not Performing Watch This Adspend Academy Full Course · Adspend.com
29:52 -
15. How To Improve Show Rates Adspend Academy Full Course · Adspend.com
01:29:59 -
16. Sales Manager SOPs Adspend Academy Full Course · Adspend.com
09:57 -
17. Sales Coordinator SOP Adspend Academy Full Course · Adspend.com
05:32 -
18. Application Grading System For Sales Coordinators Adspend Academy Full Course · Adspend.com
09:41 -
19. Commission Payout Intro Adspend Academy Full Course · Adspend.com
00:53 -
20. Commission Payouts SOPs Adspend Academy Full Course · Adspend.com
08:17
11. Client Success
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1. Watch This First! Adspend Academy Full Course · Adspend.com
01:54 -
2. The 4 Client Archetypes Adspend Academy Full Course · Adspend.com
07:03 -
3. Mapping Each Client Archetype Adspend Academy Full Course · Adspend.com
03:34 -
4. How To Reverse Engineer Success Adspend Academy Full Course · Adspend.com
14:53 -
5. Touchpoint Mapping Adspend Academy Full Course · Adspend.com
11:58 -
6. Self Audit Adspend Academy Full Course · Adspend.com
03:28 -
7. Grading Adspend Academy Full Course · Adspend.com
02:53 -
8. Frameworks Adspend Academy Full Course · Adspend.com
24:06
12. Operations Fulfillment
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1. Why Do We Need To Productize Fulfillment Adspend Academy Full Course · Adspend.com
08:14 -
2. When Should We Focus On This Adspend Academy Full Course · Adspend.com
04:48 -
3. Productization Profitability Revenue Adspend Academy Full Course · Adspend.com
10:17 -
4. Achieving Zero Marginal Cost Of Replication Adspend Academy Full Course · Adspend.com
07:46 -
5. Trimming The Fat Adspend Academy Full Course · Adspend.com
04:01 -
6. Alignment Of Sales And Fulfillment Adspend Academy Full Course · Adspend.com
06:59 -
7. Building Your Service Roadmap Activation Points Adspend Academy Full Course · Adspend.com
14:44 -
8. Service Roadmap Part 2 Creating SOPs Adspend Academy Full Course · Adspend.com
05:25 -
9. Delivery Mechanisms DFY Vs. DWY Vs. DIY Adspend Academy Full Course · Adspend.com
09:36 -
10. Creating Course Content Adspend Academy Full Course · Adspend.com
12:43 -
11. Client Support Mechanisms Adspend Academy Full Course · Adspend.com
02:24 -
12. Client Success Managers High Level Overview Adspend Academy Full Course · Adspend.com
03:06 -
13. Ascending Clients Adspend Academy Full Course · Adspend.com
10:18 -
14. Collecting Feedback From Clients Adspend Academy Full Course · Adspend.com
04:19 -
15. Organizational Structure Adspend Academy Full Course · Adspend.com
06:49 -
16. Roles And Responsibilities Adspend Academy Full Course · Adspend.com
15:36 -
17. Example Org Chart Adspend Adspend Academy Full Course · Adspend.com
15:13 -
18. Company Scorecard Adspend Academy Full Course · Adspend.com
06:30 -
19. Why Dashboards Are Important Adspend Academy Full Course · Adspend.com
09:11 -
20. Lead To Purchase Adspend Academy Full Course · Adspend.com
17:29 -
21. ClickUp Overview Adspend Academy Full Course · Adspend.com
00:55 -
22. ClickUp Management Adspend Academy Full Course · Adspend.com
17:47 -
23. EOD Reporting Adspend Academy Full Course · Adspend.com
02:55 -
24. Hiring Process Workflow Adspend Academy Full Course · Adspend.com
10:51 -
25. Client Onboarding Process Adspend Academy Full Course · Adspend.com
07:50
13. Facebook Ads
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1. Ad Strategy Adspend Academy Full Course · Adspend.com
06:11 -
2. Funnel Structure And KPIs Adspend Academy Full Course · Adspend.com
19:13 -
3. Call Funnel Pitfalls Adspend Academy Full Course · Adspend.com
07:22 -
4. Account Set Up Adspend Academy Full Course · Adspend.com
08:13 -
5. Ads Manager Tour Adspend Academy Full Course · Adspend.com
14:47 -
6. Audiences And Targeting Adspend Academy Full Course · Adspend.com
10:25 -
7. Compliance Adspend Academy Full Course · Adspend.com
12:26 -
8. What To Do If Facing Rejections Adspend Academy Full Course · Adspend.com
02:42 -
9. Tracking And Pixel Set Up Adspend Academy Full Course · Adspend.com
10:53 -
10. Using Hyros To Track Meta Ads Adspend Academy Full Course · Adspend.com
02:26 -
11. Campaign Structure Adspend Academy Full Course · Adspend.com
05:50 -
12. Campaign Build Out Adspend Academy Full Course · Adspend.com
20:26 -
13. Making Decisions Post Launch Adspend Academy Full Course · Adspend.com
13:07 -
14. Scaling Campaigns Adspend Academy Full Course · Adspend.com
06:10 -
15. Retargeting Campaigns Adspend Academy Full Course · Adspend.com
03:11
14. For Agency Owners
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1. Model Adspend Academy Full Course · Adspend.com
20:35 -
2. Offer Adspend Academy Full Course · Adspend.com
27:35 -
3. Getting Clients Overview Adspend Academy Full Course · Adspend.com
32:02 -
4. Getting Clients Adspend Academy Full Course · Adspend.com
50:00 -
5. PLV Outreach Process Adspend Academy Full Course · Adspend.com
01:00:17 -
6. Closing Clients Adspend Academy Full Course · Adspend.com
32:32 -
7. Onboarding Clients Adspend Academy Full Course · Adspend.com
21:44 -
8. Client Success 101 Adspend Academy Full Course · Adspend.com
35:02 -
9. Account Management Adspend Academy Full Course · Adspend.com
36:22 -
10. Getting Case Studies Referrals And Testimonials Adspend Academy Full Course · Adspend.com
26:07 -
11. Building A Team Adspend Academy Full Course · Adspend.com
40:25
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