Matt Gray – FounderOS
About Course
Here’s What You Get:
We Build You a Personal Brand Machine
The same system behind a $15M personal brand, 5M+ followers, and 2 billion organic impressions – installed into your business with your voice, your offer, your brand.
Not a Course. Not an Agency. Not a Mastermind.
Founder OS builds the systems that let your business grow without you in the room.
Not a Course
Every framework, every playbook, free.
You don’t have a knowledge problem.
You have an implementation problem.
Not an Agency
Agencies hold the keys to your growth.
The day they leave, everything stops.
You’ve built nothing.
You’ve just been renting someone else’s execution.
Not a Mastermind
You don’t need another room full of founders to network with.
You need systems installed, assets created, and a brand machine that generates revenue while you sleep.
Step-by-step guidance
We build your personal brand systems alongside you.
You own everything we create.
Your team runs it.
It keeps working after we are done.
What founders are saying:
Steve Gatena
“Matt’s frameworks and systems have been transformational for my growth.”
Since learning Matt’s systems, I’ve grown my LinkedIn following significantly, launched a successful podcast, and scaled my SaaS business to new heights.
Rob Hoffman
“I’ve closed multiple new contracts.”
Founder OS gave me the playbook to grow my audience.
Best service ever.
Don’t know where I’d be without Matt.
Founder OS gave me clarity, systems, and momentum my business will never be the same.
Build a business that works for you, not the other way around.
- Compounding Content — Attract your dream customer
- Scaling templates — Transform vision into execution
- Monetization frameworks — Convert attention to opportunity
- Founder ecosystem — Build with friends, not alone
- Execution playbooks — Grow with clarity and confidence
- Memorable experiences — Life-changing community
Course Content
1. Introduction Onboarding Start Here
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1. A Bit About Me
05:24 -
2. How It Works
05:05 -
3. Founder OS Social Contract
02:10 -
4. Group Mentorship Call Protocol
03:56 -
5. Honing A Winner’s Mindset
09:37
2. Soulful Entrepreneur
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1. The Founder’s Inner Operating System
06:46 -
2. Mastering Your Founder Mindset For Success
09:17 -
3. Building Your Physical Foundation
07:13 -
4. Cultivating Alignment And Abundance
09:31 -
5. Mastering Your Nervous System
11:58
10. Newsletter Os
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1. Why ConvertKit
02:20 -
2. Newsletter System
08:47 -
3. Newsletter Checklist
03:10 -
4. Welcome Series
02:54 -
5. Abandoned Cart Series
02:45 -
6. How To Use ConvertKit
01:13 -
7. ConvertKit Dashboard Overview
01:55 -
8. ConvertKit Menu Overview
02:52 -
9. ConvertKit Managing Subscribers
01:44 -
10. ConvertKit Landing Pages And Forms
07:25 -
11. ConvertKit Creator Profile And Recommendations
04:14 -
12. ConvertKit Sending A Broadcast
05:35 -
13. ConvertKit Sequences
04:44 -
14. ConvertKit Email Templates
03:24 -
15. ConvertKit Snippets
02:49 -
16. ConvertKit Visual Automations
07:35 -
17. ConvertKit Rules
03:05 -
18. ConvertKit Integrations
01:44 -
19. ConvertKit RSS
01:25 -
20. Create A Lead Magnet
04:19 -
21. Instructor Sessions Newsletters
59:43 -
22. Instructor Sessions Newsletters
59:28 -
23. Instructor Sessions Newsletters
55:21 -
24. Instructor Sessions Newsletters
01:00:14 -
25. Instructor Sessions Newsletters
59:06 -
26. Instructor Sessions Newsletters
59:29 -
27. Instructor Sessions Newsletters
01:04:10 -
28. Instructor Sessions Newsletters
57:56 -
29. Instructor Sessions Newsletters
54:54 -
30. Instructor Sessions Newsletters
59:15 -
31. Instructor Sessions Newsletters
01:04:51 -
32. Instructor Sessions Newsletters
01:02:21 -
33. Instructor Sessions Newsletters
57:51
11. Content Gps
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1. Matt’s Funnel Map
05:28 -
2. Matt’s Organic Content Funnel
11:14 -
3. Crafting A High Converting Landing Page
04:43 -
4. How To Create An Organic Content Funnel
10:35 -
5. How To Run A Workshop
06:39 -
6. Creating An Application Form
06:04 -
7. Turning Content Into Cash With CTAs
01:24:47 -
8. How To Create High Impact Content
01:02:58
12. Sales Os
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1. Sales Machine OS
08:17 -
2. The Core 3
03:24 -
3. Projections
04:27 -
4. Sales Meetings
04:00 -
5. End Of Day Report Templates Closers And Setters
04:52 -
6. Pitch OS
11:55 -
7. How To Handle Objections
07:21 -
8. Differentiated Value
06:05 -
9. Inventing Your Proven Process
08:07 -
10. Sales Call One Pager
05:51 -
11. Show Rate System
05:05 -
12. Hiring A Closer
05:35 -
13. Closer Scorecard
03:25 -
14. Closer Compensation
08:14 -
15. Appointment Setting Playbook
18:24 -
16. Hiring A Setter
04:59 -
17. Setter Scorecard
04:03 -
18. Setter Compensation
08:14 -
19. Outbound And Outreach Strategies
10:16
13. Personal Media Company Os
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1. How To Structure A Team
25:53 -
2. Team Accountability
11:52 -
3. AED System
08:40 -
4. How To Hire
08:34 -
5. How To Create A Job Scorecard
04:43 -
6. Hiring A Writer
05:09 -
7. Writer Hand Off System
05:36 -
8. Writer Scorecard
04:18 -
9. Onboarding System
08:12 -
10. Hiring A Social Media Manager
05:54 -
11. Social Media Manager Scorecard
05:45 -
12. Social Media Manager OKR Example
04:18 -
13. Social Media Manager Typical Week
06:07 -
14. Hiring A Chief Of Staff
08:27 -
15. Chief Of Staff Scorecard
06:42 -
16. Chief Of Staff OKR Example
06:24 -
17. Hiring A Setter
04:59 -
18. Setter Scorecard
04:03 -
19. Hiring A Closer
05:35 -
20. Closer Scorecard
03:25 -
21. Hiring A Designer
04:31 -
22. Designer Scorecard
03:43 -
23. Designer Typical Week
03:37 -
24. Hiring A YouTube Thumbnail Designer
04:16 -
25. Hiring A Copywriter
03:51 -
26. Copywriter Scorecard
02:28
14. Autopilot Os
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1. My Dream Week
03:24 -
2. Company Wiki System
05:03 -
3. How To Create Systems
07:43 -
4. How To Delegate
08:49 -
5. Time Audit System
04:42 -
6. Weekly Meeting Cadence
05:53 -
7. Personal Board Meeting
07:58 -
8. Deep Work Prompts Systems
03:16
15. Onboarding Os
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How To Onboard New Team Members
05:48
16. Okr System
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Setting OKRs
07:21
17. Ai Os
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1. Newsletter Welcome Series Mastery With Claude
12:42 -
2. Design AI Prompts Like A Pro
13:06 -
3. Market Research With AI
12:02 -
4. Platform Perfect Content Creation
10:09 -
5. How To Build Claude Projects For Viral Content
09:03 -
6. How To Build Offers With AI
10:48
18. Aria
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1. Welcome To ARIA
04:51 -
2. Master The Art Of Prompting
08:36 -
3. Content Creation Mastery
03:18 -
4. Systems And Frameworks
02:31 -
5. Team Building And Hiring
02:22 -
6. Advanced Features And Integration
03:02 -
7. Troubleshooting And Best Practices
01:42
19. Bonus Material
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1. Matt’s Reading List
03:24 -
2. Vision OS
04:59
20. Next Steps
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1. Become An Ambassador And Earn 1 000
01:24 -
2. A Small Ask From Me
01:10
21. Instructor Sessions
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1. 11 24 2025
01:00:13 -
2. 11 24 2025
01:00:18 -
3. 11 25 2025
50:54 -
4. 11 25 2025
01:03:19 -
5. 11 25 20205
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6. 11 25 2025
58:13 -
7. 11 25 2025
55:58 -
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54:03 -
10. 11 26 2025
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12. 11 26 2025
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13. 11 27 2025
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14. 11 27 2025
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43:19 -
16. 11 28 2025
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